BREAKING NEWS
The Retail Sleeping Giants Are Finally Awakening !
Giving Big Box Retailers The Chance Of A Lifetime To Leap-Frog Amazon.
National Retail Federation’s (STORES.org) May 2013 lead article
published last week is appropriately entitled “Moving Fast” which is a
powerful double entendre for Big Box retailers. (see National Retail Federation (NRF) article here).
Principally, this article pertains
to the opportunity that enables your team to take a commanding lead in your
industry as well as Retail In General. It says:
“Late last fall, USPS joined
a crowded field of
retailers and logistics experts, all attempting to find the Holy Grail: the right
product, price point and customer for Same-Day delivery.” (see Chart 1
below)
NOW CONFIRMED: The Consumers #1
Choice = Instant Gratification
For years, Big Box retailers have
heard from us that their solution to Amazon is to focus on the retail
consumer’s #1 choice of “Convenience”
= Rapid Delivery = Instant Gratification = The Retail Holy Grail (Chart
1).
This NRF article confirms our
R&D results shown in Chart 1, which is what the Grocery & Restaurant
industries with highly time-sensitive products have known for years,
but have never achieved. (Other than Tom Monaghan, founder of Domino’s Pizza, one of our founders.)
The consumer’s #2 choice
is Price and their #3 choice is Widest Product Selection – as this article
also confirms – and as Walmart has known for years.
It took Amazon 15 years in
retail to help prove the point that Convenience (Rapid Delivery = Instant
Gratification) is the consumer’s #1 choice.
Now that the roof on retail bricks
& mortar stores has finally fallen in because they historically missed this
strategic point, this article describes it as follows:
“Amazon has pushed the envelope
on what’s possible and has gotten pretty successfully to two-day delivery on a
lot of items,” see Chart 2 for
confirmation
Now The Sleeping Giants Are Beginning To
Awaken To The New Consumer Reality.
The incredible opportunity for your company is: These Giants Are Not YET Fully
Awake as this article also attests.
This NRF lead article for their May
2013 issue details how Retail Giants are finally being FORCED by Amazon into
giving the Consumers their #1 choice: Rapid Delivery – at great cost
and inconvenience and still missing the Holy Grail this article references.
However, this article only deals
with “Same-DAY” delivery as Amazon is
only doing Same-DAY in select
markets, in limited time frame windows (not Same-HOUR
24 / 7 / 365)
but this article correctly states:
“From my perspective, there’s
a lot of inside-the-industry hype (about Same-Day), but it’s not the
customer demanding it.” Absolutely
Correct. They want Instant Gratification = Same-HOUR. See Chart 1
“only 4.2 percent of
consumers use Same-DAY delivery frequently” Absolutely Correct. 83% want
Same-Hour Fulfillment – see Chart 1. Offer it and discover the huge
market you’ve been searching for – Chart 3 – and with ADDED profits most
executives simply can’t conceive or believe – Chart 3.
This article confirms what we’ve been saying for years –
Chart 1 – which is “The Retail Holy Grail”: NOBODY “WANTS” SAME-DAY DELIVERY which means
waiting for “something” to arrive “sometime” during the usual 4 to 8 hour time
period, or 2 hour windows – same as “waiting for the cable-guy” and then at a
huge cost that nobody wants to pay.
People Simply Hate To Wait
This NRF article also outlines
why TheNowMall.com does the various things we uniquely do, that others
have never done before, such as providing a huge, dedicated CyberValet®
Shopper/Driver pool that is necessary to handle on-demand orders in 30 to 60 minutes during
the various Peaks & Valleys 24 / 7 / 365 including Seasonal Peaks &
Valleys as this article mentions, PLUS Free Delivery Etc., Etc. (see
Charts 4 & 7 for more details)
Same-HOUR is less expensive than Same-DAY
for myriad reasons that the retail industry can’t yet grasp simply because
there are a lot of underlying factors that even this enlightened article is
wrestling with. However, we perfected how to deal with these issues years
ago even before we did McDonald’s 30-minute fulfillment program or we
couldn’t have succeeded beyond even McDonald’s wildest expectations (except we
made it “look” too easy !). See Chart 5
But when the retail industry
“finally sees the light at the end of the Amazon tunnel”, stand back and watch
the stampede, to which this NRF article continuously alludes.
But for now, the Sleeping Giants are
only thinking about “Same-DAY” not
the consumer’s wish for Instant Gratification = Same-HOUR, simply because Amazon is now only doing Same-DAY, leading the parade again but in the
wrong direction, as this article is very clear about. Where are all
the Industry leaders ?
While Same-Day is a huge step
forward from their 3 to 10 day delivery position 9 months ago, it’s not the
long term game-changer that is sorely needed – see Chart 2.
But the best is yet to come.
Your Chance Of A Lifetime To
Offset Amazon & Walmart
As you have been reading our E-News
Updates for some time now, you are probably already 90% convinced that only 30
to 60 minute Rapid Fulfillment can BEAT Amazon, while (as this article
indicates), the rest of the retail industry is at least a year or two behind
you in vision, INCLUDING AMAZON & WALMART !
To support this: Last year we
were told by one of these still struggling Retail Giants as they started their
Same-Day tests:
“Your concept is clearly
different in its approach and perhaps one day, many people will shop this way.
For now though, we are going to pass. This
is not to say "not ever", simply "not now." (due
diligence officer, S. Jensen – August 2012) Across the country, millions
of people every year have been consistently ordering “this way” from our
Co-founder, Tom Monaghan’s Domino’s Pizza, for well over 50 years !
In 2010, we were told by one of the
largest Regional Mall owners:
“E-commerce will not affect
us because 15% of nothing is still nothing” (due diligence
officer, P. Flanagan – March 2010) now converting some of their malls to
other rental uses.
This is Great News for
your Big Box stores !
The MINUTE you open your first SuperCyberCenter Mall in Buffalo, NY, for your industry
competitive reasons against Amazon & Walmart; AS A BONUS, the other 25 top Big Box
retailers & Major Regional Mall owners (who are also hurting because of
Amazon) will immediately increase their due diligence. Key media
(including Neil Cavuto – Fox News) and most retail Industry Analysts will also
immediately focus their attention on this newsworthy event. They all
religiously read our periodic E-Newsletters as Rapid Delivery is a trending
topic.
This is because they all know:
“IF” Same-HOUR fulfillment
can be done ECONOMICALLY, Profitably & Efficiently, without Interruption to
their current store operations, which Same-Day delivery simply cannot ever do – a new world is
upon them.
As nobody else on this planet has anywhere near our 50
years’ combined INSTANT GRATIFICATION knowledge and ability – it’s easy for us
to prove that it’s practical with a major Marketing Partner.
When The Retail Holy Grail is
conclusively proven via a simple test in Buffalo, NY –a small but well-defined
test city, this will give you an enormous opportunity at relatively no
cost to execute an Industry-Changing Business Method Worldwide that puts
your stores light-years ahead of any and all competitors, including Amazon.
This solution includes more than
just Rapid Fulfillment; it brings you incremental in-store sales and ADDED
industry profits as well as increased market cap/share value - as we have
achieved before as per Charts 6 & 7.
Same-Day Delivery Failure Is Now
Reported
Big Box retailers have been hit hard by Amazon
and many are doing many great and positive things to offset this damage, but no
strategy has yet risen to this extreme long-term game-changing challenge
–including Same-DAY delivery.
Your current Same-Day delivery
results have been costly and disappointing and have not met your expectations
(as this NRF article clearly indicates is true for all retailers), nor has
Same-Day delivery in the least offset Amazon’s nor Walmart’s growing threat to
your E-commerce future - see Chart 2.
Your Once In A Lifetime
Opportunity:
Before the Sleeping Giants wake up
to the real future of E-commerce as the consumer is demanding (Chart 1) – now
is your chance to Capture Dominance In Retail with a simple field trial
of the Retail Holy Grail: 30 to 60 Minute, 24 / 7 / 365, Instant Gratification, with FREE Delivery with
us in Buffalo, NY; then Pittsburgh, PA; then Atlanta, GA, before your national
roll-out of your SuperCyberCenter Network.
As Winston Churchill said: “Americans
always do the right thing . . . after they have tried everything else.”
And Best Buy has tried everything else, as have most other retailers, and so
far everything else has failed to offset Amazon – including Same-DAY delivery.
The obvious is upon you – Instant
Gratification: 30 – 60 Minute Fulfillment – 24 / 7 / 365 = The Retail Holy
Grail = Same-HOUR Fulfillment.
It’s almost here. One major
retailer is close to launching their first SuperCyberCenter Mall with us.
Now is your chance to take the
coveted Master Worldwide Marketing Partner Position and, in the least,
take control of the future of your Industry – Chart 3.
We sure hope your stores join us in the
Winner’s Circle.
Please call or email us ASAP.
Thanks,
Gail
