Retail Stores' New Offensive Sales Strategy: Divert in-mall sales off-premises with in-store kiosks. (See Article) Mall owners lose and retailers win.
Shopping Mall Owners’ New Defensive Sales Strategy: Recapture these lost sales quickly + attract an entirely new and growing customer base for your malls….with a 100% guaranteed solution that’s so unique, it is patented.
HERE’S THE CURRENT SITUATION FOR REGIONAL MALL DEVELOPERS: (Click for Article)
“Time-starved consumers are finding it more convenient to browse items online instead of driving to the mall. But growth has been rapid, with online sales soaring nearly 400% since 2000.”
“As e-commerce continues to grow at robust rates — the sector posted a 10% year-over-year sales increase in the first quarter, according to market research firm ComScore Inc. — experts have predicted that online sales could grow to as much as 30% of total retail sales over the next few decades.”
"The entire retail industry, in one way or another, is becoming driven by digital, and the days of just going to the store and shopping are really declining" said ComScore. “We’re really at the tip of this iceberg."
DANGER: To continue to ignore evidence of the massive sales shift to the Internet is a perilous strategy. Sure, malls can try raising base rents to offset reduced overage but with mall sales p.s.f. declining, so go base rents. See Article
GOOD NEWS ! ROOF (Rapid Online Order Fulfillment) is the 100% Guaranteed turnkey patented solution to recapture these lost sales + gain 5 new customer groups. ROOF immediately puts the Internet into mall properties as the highest form of Customer Loyalty and Social Media program. EVERYTHING: Delivered In A Flash®
1. ATTRACT FIVE (5) NEW CUSTOMER GROUPS: ROOF (Rapid Online Order Fulfillment) is needed and desired by all time-starved, convenience-oriented, cost-conscious consumers, including:
a. “Internet Savvy” Shoppers (76% of population): ROOF provides 1 Hour service (in-store shopping and delivery) from shopping malls so customers don’t have to wait 3 to 10 days for online orders from afar.
b. “Mobility Challenged” Shoppers: Can’t easily get to malls: Seniors (12% of population); Caregivers (29% of population); Disabled (19% of population); plus Busy Families and Offices.
c. “Convenience First” Shoppers (80% of population): Local shoppers who prefer strip malls instead of large regional malls due to easier parking, less traffic, less walking, proximity to their homes.
d. “Extended Reach” Shoppers (25% of new local population): Currently outside local malls’ normal trading area (buying from other malls elsewhere).
e. “Bulky Items” Shoppers: They visit the malls often and purchase in its stores – but only what they can carry. They see what else they want, go home to order bulky items online – elsewhere.
2. GUARANTEED to Increase Mall Sales by 25% and Profits by 50% (or more).
3. GUARANTEED No Set-Up Cost Risk: 100% guaranteed refund of the one-time nominal ROOF set-up fee over 12 months from our ongoing 15% Rebate program.
4. ENORMOUS GOODWILL from Tenants and Community: Increase Customer Loyalty + in-store inventory turns + virtually eliminate the normal 30% return rate of online orders.
We’re seasoned professionals ready to work with you to install ROOF quickly and successfully in your malls. Various performance testimonials and references are available upon request.
Click Here for the entire brief ROOF for Shopping Centers slide presentation. Insure your properties against ongoing Internet losses with ROOF. And, gain a new customer base you’ve never been able to attract before.
The Problem is Clear. The Opportunity is Clear. To Start is Easy. Call or email us today !
Gail
P.S. We’re delighted to report that 8 of the Top 100 Shopping Center developers are in various stages of joining the Regional Mall ‘Internet Revolution’ with ROOF – the “Holy Grail” of Local Search & Shopping.
As our e-Newsletters can only provide a brief overview, we suggest you at least start your due diligence now…get that part behind you so you can see the other advantages we bring you prior to your making a ‘go-ahead’ decision. Please contact us for an in-depth analysis and strategy for your malls.
Gail W. Nichols - Vice Chair
Monday, June 28, 2010
Tuesday, June 1, 2010
The Awakening of the Shopping Center Industry
The Shopping Center Industry Internet Revolution Is Beginning.
For years, the Internet has been skimming off larger and larger portions of shopping center sales and revenues starting with 0.6% in 1998, rising to 12.6% today and reaching 32.6% by 2020. (See Government Stats above)
This article dated May 27, 2010 tells what’s coming next: Brick-and-mortar retailers kick up sales with (In-Store Online) kiosks: It states that for the first quarter of this year, Kohl's online sales jumped by 50%, better than expectations. Nordstrom's Internet sales were up 38.7%; Macy's, 34%; Urban Outfitters, 40%. Shoppers are more comfortable using the Internet after more than a decade of online shopping, but none of these sales are from your malls – and this trend is picking up speed.
These visionary industry leaders are now sounding the alarm based on their unique position in the industry:
In their Annual Report dated 5/24/2010; Adam Metz, CEO of General Growth Properties, says:
"In addition to bricks and mortar competition, we are increasingly facing competition from the internet. Many of our retailers have adopted multi-pronged strategies that include internet sales . . . . . . . whose main attributes are price and convenience."
"In the long run, we believe physical stores and on-line sales will be more closely integrated ….as this trend evolves, we are confident that GGP will remain at the forefront of serving the needs of our tenants and providing value to them and their customers." Full Report Click Here
In a report dated 5/24/2010: Greg Maloney, President and CEO of Jones Lang LaSalle retail division says:
Social and digital media (The Internet) is essential to the new retail environment. In the global real estate services firm's report, “Get Connected -- How to Harness the Power of Digital Media” social media has changed how consumers behave, communicate, gather information, socialize and shop . . . . . The overwhelming reality is that social media is increasing across all generations and the rules have changed . . . . . . The report found that 92% of consumer respondents rely on the Web to research and browse for products. Full Report Click Here
In their 2009 Annual Report dated 3/19/2010: David Simon, Chairman & CEO of Simon Property Group says:
Despite our success, we face challenges including Internet retailing – online retailers have an advantage because in many instances they aren’t required to collect sales tax from the consumer . . . Internet retailing sites also provide retailers with distribution options beyond existing brick and mortar retail properties. The existence of competitive alternatives could have a material adverse effect on our ability to lease space and on the level of rents we can obtain. Full Articles Here & Here
These industry leaders clearly outlined the need for shopping center owners to harness the Internet as an integral part of their future growth. Most others agree the Internet is here to stay and will be embraced by the industry as a new means of promoting in-mall sales. Today, very few owners or managers believe that strategic placement or redesign of their brick and mortar properties is all they need to do.
Our patented ROOF solution (Rapid Online Order Fulfillment) immediately puts the Internet into your properties as the highest form of Customer Loyalty and Social Media Program. It also brings an additional series of new business that your properties have been missing for years. Collectively, these new local customers will reverse your Internet losses plus increase sales 25% and profits 50% or more. And it’s guaranteed.
ROOF immediately brings you 4 main customer groups you do NOT currently have and never will have without ROOF.
1. “Internet Savvy” Shoppers who 10 years ago were 1% of the population and 0.6% of sales, but today are 76.3% of the population and 12.6% of your core retail sales – AND growing to 32.6% of sales within 10 years. (See gov’t stats above)
2. “Mobility Challenged” Shoppers who can’t easily get to your shopping centers: Seniors; Caregivers; Disabled (temporary or permanent); Busy Families; Offices.
3. “Extended Reach” Shoppers who are currently outside your normal trading area (buying from competitive shopping centers elsewhere in town).
4. “Regular LOYAL” Shoppers who visit your shopping centers often. They see what they want and go home and order it online – elsewhere. They also order in your stores – but only what they can carry. You can double these sales if you provide ROOF – help them get it home quickly and inexpensively.
ROOF also improves your community goodwill and tenant goodwill as well as increases your sales 25% and profits over 50%.
EVERYTHING: Delivered In A Flash®
ROOF’s customer loyalty and social networking program is so much more effective than the sum total of Twitter, Facebook, LinkedIn and Foursquare… and ROOF has real, verifiable, immediate results. ROOF has been called the “Holy Grail” of Local Search & Shopping.
We do it all. There is nothing for you, your tenants or your staff to do. ROOF is 100% turnkey – a Dream Come True.
The Shopping Center Internet Revolution Is Beginning:
As most shoppng center executives know, when we first brought the looming Internet sales threat to your attention almost a year ago, it was a complete surprise to many. You were blaming your lost sales on the then raging 2008 / 2009 economic collapse. However, it was this collapse that finally sparked the Internet’s explosive growth that, at first, was denied. But the significant ongoing growth of your tenants’ online sales by up to 50% last quarter caused everyone to begin reassessing the Internet’s real impact on mall sales and methods of defense. (See Gov’t stats above). There’s nothing fast or easy about innovation.
Today, virtually all shopping center executives we speak with are waiting for the first Major Industry Leader to show the way, vowing to join us when this Leader arrives. Who will this Industry Leader be ? For now, what we can say is we are well into due diligence with this Leader who has referred to our ROOF solution as “The Holy Grail” and also said, “we were waiting for someone to arrive with the solution”.
You are invited to join this Leader now to also gain significant Charter Member benefits including a ‘Mutual Win-Win Pricing & Rebate Plan” with an optional “Step-Up” Guarantee which repays your initial set-up and rebate cost in 12 months. Multi-center discounts apply. ROOF can increase your sales 25% and profits 50% or more. And it’s guaranteed.
We’re seasoned professionals ready to work with you to make it happen quickly. Various performance testimonials and references are available upon request.
Click Here for the entire brief ROOF slide presentation. Insure your properties against ongoing Internet losses with ROOF.
The Problem is Clear. The Opportunity is Clear. To Start is Easy. Call or email us today !
We're standing by to be of service,
Gail
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