DANGER AHEAD:
Jeff The Giant Killer Strikes Again,
Outmaneuvering The Retail Giants. .
Again.
BUT – DID HE FINALLY
MAKE A FATAL ERROR ?
For years, Jeff Bezos has single-handedly led retailers away
from the hidden realities (Chart 1) of the $4 Trillion Online V-Commerce Market
he intends to dominate. (Chart 2)
He skillfully led them to a place of failure (Same-DAY
delivery) to Jeff’s significant benefit,
As farfetched as this may seem to some of you,
Even this Fairy Tale pales in comparison to Jeff’s
astonishing success, as most retailers already know the hard way.
It’s mostly due to his continuing and clever deceptions that
have already led to the death of myriad retail Giants (e.g. Border Books,
Circuit City, Blockbuster, etc.) – just like in the Fairy Tale.
For years, we’ve been warning retailers that “The Key to The
Giant’s Castle” is 30 to 45 minute (Same-HOUR) fulfillment and delivery
(Chart 1),
But Bezos convinced them Same-DAY was the Secret to Success,
instead of the Consumer’s #1 Choice: Same-HOUR Fulfillment (Chart
1),
And everyone quickly endorsed that erroneous conclusion,
Ignoring The Obvious Reality:
Same-HOUR is less costly
than Same-DAY when done right,
AND Same-DAY offers far less Consumer Convenience (33% want
Same-DAY),
Than the Consumer’s #1 Choice: 30 to 45 Minute (1-HOUR)
fulfillment (83% prefer Same-HOUR). See Chart 1
Then, To Everyone’s Complete Surprise:
Last week, Jeff announced his new 30 Minute Prime-Air
“OctoCopter” DRONE Fulfillment Service,
Delivering from his huge new nationwide automated local area
warehouses.
Secretly, he’s been quietly developing his Same-HOUR service
for some time now,
While letting you believe Same-DAY was his sole objective !
Brilliant Deception – AND IT WORKED – AGAIN – (here’s the U-Tube Prime Air Video if you haven’t already seen it)
NO QUESTION ABOUT IT: Jeff’s “OctoCopter” DRONES absolutely trump his Same-DAY Service for 80% of his inventory units,
Given the FAA finalizes its new rules governing use of unmanned aerial vehicles in Jeff’s favor,
This will happen when all the objections and difficulties are overcome (especially with someone like Jeff behind it).
All while most retailers are still trying to duplicate his
Same-DAY service that he will eventually mostly phase out for all the right
reasons.
IN THE MEANWHILE: This huge Same-DAY
Red Herring,
Just gave Jeff a clear and unobstructed pathway to the $4
Trillion Online V-Commerce Market,
Including time-sensitive items like groceries and
restaurants and fast food’s “Hamburgers, Fries & A Coke”
Which collectively comprise over 60% of the $4
Trillion Online V-Commerce World Market.
All because major retailers bought into Jeff’s deception,
Ignoring:
(1)
The
Consumer’s #1 preference of 30 to 45 Minute (1-HOUR) fulfillment (Chart1)
(2)
Increased
V-Commerce “Networking” Profits
(3)
The
opportunity to finally offset Amazon
30 to 45 Minute (Same-HOUR) Rapid Fulfillment always has been
the Consumer’s #1 demand,
Which we’ve been trying to tell Bricks and Mortar retailers
for the last 7 years, with amazing difficulty,
Until J. P. Morgan came to our rescue in July, 2013 – Chart
2.
And that Jeff’s “OctoCopter” now confirms.
Then, as if that isn’t bad enough;
The Same-DAY Bridge everyone was crossing just collapsed
mid-stream,
With the 2013 Cyber Monday’s 19% growth rate triple-trumping Bricks &
Mortar store’s Black Friday sales, which, for thefirst time fell 2.9%.
Reality Check:
Things like “Beam-Me-Up-Scotty” and Jeff’s “OctoCopter”
(that Domino’s Pizza and others were testing months ago),
Are things that are Certainly
Going To Happen sometime in the future.
But today’s Consumers want FREE
30 to 45 Minute 24 / 7
/ 365 Rapid Fulfillment OF
EVERYTHING – Delivered In A Flash®
. . . . TODAY
Not just a few, small, light-weight items sometime in the
future . . . . . Maybe.
And remember The 4
V-Commerce Pillars which are essential to any successful 30
to 45 Minute FREE 24 / 7 / 365 Rapid
Fulfillment V-Commerce Network:
1.
The
RIGHT SIZE Professional WELL PAID “Shared” Workforce Pool of Drivers
and Customer Service Reps.
2.
A
full Consortium of local participating retailers is critical to supporting this
huge workforce pool needed for V-Commerce Critical Mass,
That one retailer alone could never achieve – even Walmart.
AND Amazon is proportionately a bigger threat to local bricks
& mortar “Mom and Pop” retailers than Amazon is to you.
3.
To
attract the order volume needed for items 1 and 2 to achieve Critical Mass,
The right Major
Anchor Tenant (Marketing Partner) is absolutely essential:
Same as Anchor Tenants are absolutely
essential to every successful Major Regional Mall – NO EXCEPTIONS – NO
DIFFERENCE.
And such Anchor Tenants, online &
offline, get numerous added benefits for participating – such as:
a. A low, to no cost prime location in
the Consortium Network’s Online “Mall”.
b. Net-Net 30 to 45 Minute (1-HOUR) FREE Fulfillment and Delivery 24 / 7 / 365 ON EVERY
ORDER
At no cost to you as a Major Anchor
Tenant
c. Increased In-Store sales from
Cross-Marketing with the other participating local area retailers (similar to
any Regional Mall).
d. Significant ROYALTIES as the Major
Anchor Tenant from the added sales of the participating local area retailers
who ALSO have Amazon as their main
competitor with no other effective method of competing.
e. BONUS: This Patented V-Commerce
Network Is 100% Turnkey;
You and Your Staff Do Absolutely
NOTHING Extra – EVER.
4.
A
“Network Operating Partner” with our 35+ years of experience is needed to
support items 1, 2 and 3 above, knowing exactly what to do and more
importantly, what NOT to do.
a) Operating liabilities such as third
party product liabilities, traffic delivery accident liabilities and staffing
liabilities, etc., are all the responsibility of the Network Operating Partner
(similar to any Major Regional Mall and/or FedEx, UPS and USPS).
NOTE:
As you haven’t yet tried V-Commerce, possibly you still don’t
believe the above is possible, or even necessary,
Same as you originally didn’t think Amazon and E-Commerce
were possible, let alone necessary to most Consumers 15 years ago,
And more today than ever before.
And now comes the Amazon 30 Minute Fulfillment “OctoCopter” –
Impossible You Say ???
Well Maybe for Domino’s Pizza.
Of course, you could simply continue
giving your 30 – 45 minute orders to eBay or Google who are trying hard to copy
our Network,
But without Anchor Tenant benefits
equivalent, or even close to the above (one of The 4 Pillars to V-Commerce
success),
Your order level will be less than
optimal, with far more in-store assembly work, and less profitability in-store
and virtually no Third Party Royalties (the biggest factor of all).
“Cyber Monday sales surged, sending online
shopping toward a single-day record siphoning consumers from
brick-and-mortar stores
The results deliver another blow to physical
stores, which just suffered the first spending decline on a Black Friday
weekend since 2009.
Web sales this holiday season are projected to
climb as much as 15 percent to $82 billion, more than three times faster
than total retail growth of 3.9 percent to $602.1 billion”
HOWEVER; To get your share of
the $4 Trillion Online Market J. P. Morgan recently identified
(Chart 2),
You need to step out of Amazon’s
Fairy Tale into the online reality of V-Commerce starting with Charts 1 and 2
The sooner the better.
BUT WAIT – What Do We
Suddenly See When We Look More Carefully ?
Jeff just made a fatal error, as he
was eventually bound to do:
Jeff Just Admitted His Achilles’ Heel
– 30 Minute Fulfillment Terrifies Him,
Which is why he now is abandoning his
Same-Day Red-Herring and touting 30 minute fulfillment – which he can’t yet
offer.
Regardless, he is now professing he
is way ahead on his 30 Minute Fulfillment.
When The Truth Is:
Jeff is light years behind on what
“most” (but not all) retailers now know is the future of retail – 30 Minute
Rapid Fulfillment.
But for those few remaining Doubting
Thomases, Jeff’s “OctoCopter” just confirmed our above statements, once and for
all.
YES – drones are a great idea – but
realistically not any time soon – and further away for large bulky orders
(where the real profits are).
But, for sure 30 Minute Fulfillment
Drones are coming,
And for sure they are less expensive
(well maybe) and more reliable (well maybe not).
But for absolutely sure it’s safe to
say V-Commerce is here today, and has a clear 5 to 15 year window before our
enhanced version of the drone (or any other “OctoCopter” or Beam-Me-Up-Scotty
version) realistically appears.
Jeff is a really bright guy and knows
this all too well, including all the pros & cons,
But Jeff had no other choice,
He had to announce his claim to 30
minute fulfillment while he still had the credibility to do so.
Your Chance To Capitalize .
. . But The Reality Is:
Jeff needs more time to get his 30
Minute Fulfillment Prime Air Drone into long term profitable operating
realities.
And the Bricks & Mortar retailers
are probably going to give him the time he needs – before competing in the 30
Minute area.
Thus missing:
(1)
The
largest new $4 Trillion World Retail Market of all time, ($2 Trillion U.S.) –
Chart 2,
(2)
Their
stockholders’ largest market cap gain of all time,
(3)
And
their new online customers’ demands.
(4)
Probably
the last real chance to offset Amazon.
All in the name of:
(1)
Waiting
for other Bricks & Mortar retailers to go first,
(2)
Doing
everything “in-house” regardless of the realities,
(3)
Doing
nothing “risky” regardless of the higher risks of actually doing nothing,
(4)
Only
dealing with Fortune 500 Companies, instead of with accomplished, financially
vested, entrepreneurs (Charts 3 and 4).
No wonder Jeff’s deceptions are so
successful.
Because they grew up in this new
online retail generation,
Same as Jeff did, not caring about
conventional Bricks & Mortar retailing guidelines.
EBay & Google understand this new
generation Consumer and their demand for the Highest Convenience, Widest Choice
& Best Price.
And are determined to prevent Jeff
from dominating V-Commerce as he now does E-Commerce.
However, while eBay & Google are
far closer to 30 Minute Fulfillment success than Jeff is with his “OctoCopter”
(and who knows what else),
They are light years away from
winning the $4 Trillion World V-Commerce Market without The 4 V-Commerce Pillars.
So you can just imagine;
Jeff is working at warp speed to
offset this threat to his goal to dominate the $4 Trillion V-Commerce Worldwide
Retail Market.
Someone will win this huge V-Commerce
market J. P. Morgan detailed a few months ago,
That we have been detailing for major
retailers for the last 7 years – Charts 1 and 2,
We have the Keys To The
Giant’s Castle,
But we have always realistically
known we can’t do it alone,
AND We Certainly Tried,
But it was bigger than we were, and
is even bigger today.
Therefore, Jeff is assured of winning
. . . at your expense,
As long as you are willing to let
Jeff play his already successful game uncontested.
BUT IT DOESN’T NEED TO BE THAT WAY.
Are you that rare retail exception
that is willing to try something powerful, proven and new ?
IF SO, Call us;
We Can Get You There.
Starting with a simple inexpensive
TEST City to conclusively prove all the above to you and all your Doubting
Thomases.
Most Respectfully,
Gail Nichols