DANGER AHEAD - Jeff The Retail Giant Killer Strikes Again, But Did He Finally Make A Fatal Error ?

DANGER AHEAD:

Jeff The Giant Killer Strikes Again,

Outmaneuvering The Retail Giants. . Again.

BUT – DID HE FINALLY MAKE A FATAL ERROR ?

For years, Jeff Bezos has single-handedly led retailers away from the hidden realities (Chart 1) of the $4 Trillion Online V-Commerce Market he intends to dominate. (Chart 2)

He skillfully led them to a place of failure (Same-DAY delivery) to Jeff’s significant benefit,

Exactly as in the Fairy Tale:  Jack The Giant Killer.

As farfetched as this may seem to some of you,

Even this Fairy Tale pales in comparison to Jeff’s astonishing success, as most retailers already know the hard way.

It’s mostly due to his continuing and clever deceptions that have already led to the death of myriad retail Giants (e.g. Border Books, Circuit City, Blockbuster, etc.)  – just like in the Fairy Tale.

For years, we’ve been warning retailers that “The Key to The Giant’s Castle” is 30 to 45 minute (Same-HOUR) fulfillment and delivery (Chart 1),

But Bezos convinced them Same-DAY was the Secret to Success, instead of the Consumer’s #1 Choice:  Same-HOUR Fulfillment  (Chart 1),

And everyone quickly endorsed that erroneous conclusion,

Ignoring The Obvious Reality: 

Same-HOUR is less costly than Same-DAY when done right,

AND Same-DAY offers far less Consumer Convenience (33% want Same-DAY),

Than the Consumer’s #1 Choice: 30 to 45 Minute (1-HOUR) fulfillment (83% prefer Same-HOUR). See Chart 1

Then, To Everyone’s Complete Surprise:

Last week, Jeff announced his new 30 Minute Prime-Air “OctoCopter” DRONE Fulfillment Service,

Delivering from his huge new nationwide automated local area warehouses.

Secretly, he’s been quietly developing his Same-HOUR service for some time now,

While letting you believe Same-DAY was his sole objective !

Brilliant Deception – AND IT WORKED – AGAIN – (here’s the U-Tube Prime Air Video if you haven’t already seen it)

NO QUESTION ABOUT IT:  Jeff’s “OctoCopter” DRONES absolutely trump his Same-DAY Service for 80% of his inventory units,

Given the FAA finalizes its new rules governing use of unmanned aerial vehicles in Jeff’s favor,

This will happen when all the objections and difficulties are overcome (especially with someone like Jeff behind it).

All while most retailers are still trying to duplicate his Same-DAY service that he will eventually mostly phase out for all the right reasons.

IN THE MEANWHILE:  This huge Same-DAY Red Herring,

Just gave Jeff a clear and unobstructed pathway to the $4 Trillion Online V-Commerce Market,

Including time-sensitive items like groceries and restaurants and fast food’s “Hamburgers, Fries & A Coke”

Which collectively comprise over 60% of the $4 Trillion Online V-Commerce World Market.

All because major retailers bought into Jeff’s deception,

Ignoring: 

(1)   The Consumer’s #1 preference of 30 to 45 Minute (1-HOUR) fulfillment (Chart1)

(2)   Increased V-Commerce “Networking” Profits

(3)   The opportunity to finally offset Amazon

30 to 45 Minute (Same-HOUR) Rapid Fulfillment always has been the Consumer’s #1 demand,

Which we’ve been trying to tell Bricks and Mortar retailers for the last 7 years, with amazing difficulty,

Until J. P. Morgan came to our rescue in July, 2013 – Chart 2.

And that Jeff’s “OctoCopter” now confirms.

Then, as if that isn’t bad enough;

The Same-DAY Bridge everyone was crossing just collapsed mid-stream,

With the 2013 Cyber Monday’s 19% growth rate triple-trumping Bricks & Mortar store’s Black Friday sales, which, for thefirst time fell 2.9%.

Reality Check:

Things like “Beam-Me-Up-Scotty” and Jeff’s “OctoCopter”  (that Domino’s Pizza and others were testing months ago),

Are things that are Certainly Going To Happen sometime in the future.

But today’s Consumers want FREE 30 to 45 Minute 24 / 7 / 365 Rapid Fulfillment OF EVERYTHING – Delivered In A Flash® . . . . TODAY

Not just a few, small, light-weight items sometime in the future  . . . . . Maybe.

And remember The 4 V-Commerce Pillars which are essential to any successful 30 to 45 Minute FREE 24 / 7 / 365 Rapid Fulfillment V-Commerce Network:

1.      The RIGHT SIZE Professional WELL PAID “Shared” Workforce Pool of Drivers and Customer Service Reps.

2.      A full Consortium of local participating retailers is critical to supporting this huge workforce pool needed for V-Commerce Critical Mass,

That one retailer alone could never achieve – even Walmart.

AND Amazon is proportionately a bigger threat to local bricks & mortar “Mom and Pop” retailers than Amazon is to you.

3.      To attract the order volume needed for items 1 and 2 to achieve Critical Mass,

The right Major Anchor Tenant (Marketing Partner) is absolutely essential:

Same as Anchor Tenants are absolutely essential to every successful Major Regional Mall – NO EXCEPTIONS – NO DIFFERENCE.

And such Anchor Tenants, online & offline, get numerous added benefits for participating – such as:

a.      A low, to no cost prime location in the Consortium Network’s Online “Mall”.

b.      Net-Net 30 to 45 Minute (1-HOUR) FREE Fulfillment and Delivery 24 / 7 / 365 ON EVERY ORDER

At no cost to you as a Major Anchor Tenant

c.       Increased In-Store sales from Cross-Marketing with the other participating local area retailers (similar to any Regional Mall).

d.      Significant ROYALTIES as the Major Anchor Tenant from the added sales of the participating local area retailers

who ALSO have Amazon as their main competitor with no other effective method of competing.

e.      BONUS:  This Patented V-Commerce Network Is 100% Turnkey;

You and Your Staff Do Absolutely NOTHING Extra – EVER.

4.      A “Network Operating Partner” with our 35+ years of experience is needed to support items 1, 2 and 3 above, knowing exactly what to do and more importantly, what NOT to do.

a)      Operating liabilities such as third party product liabilities, traffic delivery accident liabilities and staffing liabilities, etc., are all the responsibility of the Network Operating Partner (similar to any Major Regional Mall and/or FedEx, UPS and USPS).

NOTE:

As you haven’t yet tried V-Commerce, possibly you still don’t believe the above is possible, or even necessary,

Same as you originally didn’t think Amazon and E-Commerce were possible, let alone necessary to most Consumers 15 years ago,

                        And more today than ever before.

And now comes the Amazon 30 Minute Fulfillment “OctoCopter” – Impossible You Say ???

Well Maybe for Domino’s Pizza.

Of course, you could simply continue giving your 30 – 45 minute orders to eBay or Google who are trying hard to copy our Network,

But without Anchor Tenant benefits equivalent, or even close to the above (one of The 4 Pillars to V-Commerce success),

Your order level will be less than optimal, with far more in-store assembly work, and less profitability in-store and virtually no Third Party Royalties (the biggest factor of all).

And eBay and Google are just as much your competitors as Jeff Bezos and Amazon.

“Cyber Monday sales surged, sending online shopping toward a single-day record siphoning consumers from brick-and-mortar stores

The results deliver another blow to physical stores, which just suffered the first spending decline on a Black Friday weekend since 2009.

Web sales this holiday season are projected to climb as much as 15 percent to $82 billion, more than three times faster than total retail growth of 3.9 percent to $602.1 billion”

HOWEVER;  To get your share of the $4 Trillion Online Market J. P. Morgan recently identified (Chart 2),

You need to step out of Amazon’s Fairy Tale into the online reality of V-Commerce starting with Charts 1 and 2

The sooner the better.

BUT WAIT – What Do We Suddenly See When We Look More Carefully ?

Jeff just made a fatal error, as he was eventually bound to do:

Jeff Just Admitted His Achilles’ Heel – 30 Minute Fulfillment Terrifies Him,

Which is why he now is abandoning his Same-Day Red-Herring and touting 30 minute fulfillment – which he can’t yet offer.

Regardless, he is now professing he is way ahead on his 30 Minute Fulfillment.

When The Truth Is: 

Jeff is light years behind on what “most” (but not all) retailers now know is the future of retail – 30 Minute Rapid Fulfillment.

But for those few remaining Doubting Thomases, Jeff’s “OctoCopter” just confirmed our above statements, once and for all.

YES – drones are a great idea – but realistically not any time soon – and further away for large bulky orders (where the real profits are).

But, for sure 30 Minute Fulfillment Drones are coming,

And for sure they are less expensive (well maybe) and more reliable (well maybe not).

But for absolutely sure it’s safe to say V-Commerce is here today, and has a clear 5 to 15 year window before our enhanced version of the drone (or any other “OctoCopter” or Beam-Me-Up-Scotty version) realistically appears.

Jeff is a really bright guy and knows this all too well, including all the pros & cons,

But Jeff had no other choice,

He had to announce his claim to 30 minute fulfillment while he still had the credibility to do so.

Your Chance To Capitalize . . . But The Reality Is:

Jeff needs more time to get his 30 Minute Fulfillment Prime Air Drone into long term profitable operating realities.

And the Bricks & Mortar retailers are probably going to give him the time he needs – before competing in the 30 Minute area.

Thus missing:

(1)   The largest new $4 Trillion World Retail Market of all time, ($2 Trillion U.S.) – Chart 2,

(2)   Their stockholders’ largest market cap gain of all time,

(3)   And their new online customers’ demands.

(4)   Probably the last real chance to offset Amazon.

All in the name of:

(1)   Waiting for other Bricks & Mortar retailers to go first,

(2)   Doing everything “in-house” regardless of the realities,

(3)   Doing nothing “risky” regardless of the higher risks of actually doing nothing,

(4)   Only dealing with Fortune 500 Companies, instead of with accomplished, financially vested, entrepreneurs (Charts 3 and 4).

No wonder Jeff’s deceptions are so successful.

But his competitors (and yours) eBay and Google are not being so “generous”,

Because they grew up in this new online retail generation,

Same as Jeff did, not caring about conventional Bricks & Mortar retailing guidelines.

EBay & Google understand this new generation Consumer and their demand for the Highest Convenience, Widest Choice & Best Price.

And are determined to prevent Jeff from dominating V-Commerce as he now does E-Commerce.

However, while eBay & Google are far closer to 30 Minute Fulfillment success than Jeff is with his “OctoCopter” (and who knows what else),

They are light years away from winning the $4 Trillion World V-Commerce Market without The 4 V-Commerce Pillars.

So you can just imagine;

Jeff is working at warp speed to offset this threat to his goal to dominate the $4 Trillion V-Commerce Worldwide Retail Market.

Someone will win this huge V-Commerce market J. P. Morgan detailed a few months ago,

That we have been detailing for major retailers for the last 7 years – Charts 1 and 2,

We have the Keys To The Giant’s Castle,

But we have always realistically known we can’t do it alone,

AND We Certainly Tried,

But it was bigger than we were, and is even bigger today.

Therefore, Jeff is assured of winning . . . at your expense,

As long as you are willing to let Jeff play his already successful game uncontested.

BUT IT DOESN’T NEED TO BE THAT WAY.

Are you that rare retail exception that is willing to try something powerful, proven and new ?

IF SO, Call us;

We Can Get You There.

Starting with a simple inexpensive TEST City to conclusively prove all the above to you and all your Doubting Thomases.

Most Respectfully,

 

Gail Nichols

www.TheNowMall.com

 

 

BREAKING NEWS - The Retail Sleeping Giants Are Awakening !

BREAKING NEWS

The Retail Sleeping Giants Are Finally Awakening !

Giving Big Box Retailers The Chance Of A Lifetime To Leap-Frog Amazon.

National Retail Federation’s (STORES.org) May 2013 lead article published last week is appropriately entitled “Moving Fast” which is a powerful double entendre for Big Box retailers.  (see National Retail Federation (NRF) article here).

Principally, this article pertains to the opportunity that enables your team to take a commanding lead in your industry as well as Retail In General.  It says:

“Late last fall, USPS joined a crowded field of retailers and logistics experts, all attempting to find the Holy Grail: the right product, price point and customer for Same-Day delivery.”  (see Chart 1 below)

NOW CONFIRMED:  The Consumers #1 Choice = Instant Gratification

For years, Big Box retailers have heard from us that their solution to Amazon is to focus on the retail consumer’s #1 choice of “Convenience” = Rapid Delivery = Instant Gratification = The Retail Holy Grail (Chart 1).

This NRF article confirms our R&D results shown in Chart 1, which is what the Grocery & Restaurant industries with highly time-sensitive products have known for years, but have never achieved. (Other than Tom Monaghan, founder of Domino’s Pizza, one of our founders.)

The consumer’s #2 choice is Price and their #3 choice is Widest Product Selection – as this article also confirms – and as Walmart has known for years.

It took Amazon 15 years in retail to help prove the point that Convenience (Rapid Delivery = Instant Gratification) is the consumer’s #1 choice.

Now that the roof on retail bricks & mortar stores has finally fallen in because they historically missed this strategic point, this article describes it as follows:

“Amazon has pushed the envelope on what’s possible and has gotten pretty successfully to two-day delivery on a lot of items,”  see Chart 2 for confirmation

Now The Sleeping Giants Are Beginning To Awaken To The New Consumer Reality.

The incredible opportunity for your company is:  These Giants Are Not YET Fully Awake as this article also attests.

This NRF lead article for their May 2013 issue details how Retail Giants are finally being FORCED by Amazon into giving the Consumers their #1 choice:  Rapid Delivery – at great cost and inconvenience and still missing the Holy Grail this article references.

However, this article only deals with “Same-DAY” delivery as Amazon is only doing Same-DAY in select markets, in limited time frame windows (not Same-HOUR 24 / 7 / 365) but this article correctly states:

“From my perspective, there’s a lot of inside-the-industry hype (about Same-Day), but it’s not the customer demanding it.”  Absolutely Correct.  They want Instant Gratification = Same-HOUR. See Chart 1

“only 4.2 percent of consumers use Same-DAY delivery frequently” Absolutely Correct.   83% want Same-Hour Fulfillment – see Chart  1. Offer it and discover the huge market you’ve been searching for – Chart 3 – and with ADDED profits most executives simply can’t conceive or believe – Chart 3.

This article confirms what we’ve been saying for years – Chart 1 – which is “The Retail Holy Grail”:  NOBODY “WANTS” SAME-DAY DELIVERY which means waiting for “something” to arrive “sometime” during the usual 4 to 8 hour time period, or 2 hour windows – same as “waiting for the cable-guy” and then at a huge cost that nobody wants to pay.

People Simply Hate To Wait

This NRF article also outlines why TheNowMall.com does the various things we uniquely do, that others have never done before, such as providing a huge, dedicated CyberValet® Shopper/Driver pool that is necessary to handle on-demand orders in 30 to 60 minutes during the various Peaks & Valleys 24 / 7 / 365 including Seasonal Peaks & Valleys as this article mentions, PLUS Free Delivery Etc.,  Etc. (see Charts 4 & 7 for more details)

Same-HOUR is less expensive than Same-DAY for myriad reasons that the retail industry can’t yet grasp simply because there are a lot of underlying factors that even this enlightened article is wrestling with.  However, we perfected how to deal with these issues years ago even before we did McDonald’s 30-minute fulfillment program or we couldn’t have succeeded beyond even McDonald’s wildest expectations (except we made it “look” too easy !). See Chart 5

But when the retail industry “finally sees the light at the end of the Amazon tunnel”, stand back and watch the stampede, to which this NRF article continuously alludes.

But for now, the Sleeping Giants are only thinking about “Same-DAY” not the consumer’s wish for Instant Gratification = Same-HOUR, simply because Amazon is now only doing Same-DAY, leading the parade again but in the wrong direction, as this article is very clear about.  Where are all the Industry leaders ?

While Same-Day is a huge step forward from their 3 to 10 day delivery position 9 months ago, it’s not the long term game-changer that is sorely needed – see Chart 2.

But the best is yet to come.

Your Chance Of A Lifetime To Offset Amazon & Walmart

As you have been reading our E-News Updates for some time now, you are probably already 90% convinced that only 30 to 60 minute Rapid Fulfillment can BEAT Amazon, while (as this article indicates), the rest of the retail industry is at least a year or two behind you in vision, INCLUDING AMAZON & WALMART !    

To support this:  Last year we were told by one of these still struggling Retail Giants as they started their Same-Day tests:

“Your concept is clearly different in its approach and perhaps one day, many people will shop this way. For now though, we are going to pass.  This is not to say "not ever", simply "not now." (due diligence officer, S. Jensen – August 2012)  Across the country, millions of people every year have been consistently ordering “this way” from our Co-founder, Tom Monaghan’s Domino’s Pizza, for well over 50 years !

In 2010, we were told by one of the largest Regional Mall owners:

“E-commerce will not affect us because 15% of nothing is still nothing” (due diligence officer, P. Flanagan – March 2010) now converting some of their malls to other rental uses.

This is Great News for your Big Box stores !

The MINUTE you open your first SuperCyberCenter Mall in Buffalo, NY,  for your industry competitive reasons against Amazon & Walmart; AS A BONUS, the other 25 top Big Box retailers & Major Regional Mall owners (who are also hurting because of Amazon) will immediately increase their due diligence.  Key media (including Neil Cavuto – Fox News) and most retail Industry Analysts will also immediately focus their attention on this newsworthy event.  They all religiously read our periodic E-Newsletters as Rapid Delivery is a trending topic.

This is because they all know:

“IF” Same-HOUR fulfillment can be done ECONOMICALLY, Profitably & Efficiently, without Interruption to their current store operations, which Same-Day delivery simply cannot ever do – a new world is upon them.

As nobody else on this planet has anywhere near our 50 years’ combined INSTANT GRATIFICATION knowledge and ability – it’s easy for us to prove that it’s practical with a major Marketing Partner.

When The Retail Holy Grail is conclusively proven via a simple test in Buffalo, NY –a small but well-defined test city, this will give you an enormous opportunity at relatively no cost to execute an Industry-Changing Business Method Worldwide that puts your stores light-years ahead of any and all competitors, including Amazon. 

This solution includes more than just Rapid Fulfillment; it brings you incremental in-store sales and ADDED industry profits as well as increased market cap/share value - as we have achieved before as per Charts 6 & 7.

Same-Day Delivery Failure Is Now Reported

Big Box retailers have been hit hard by Amazon and many are doing many great and positive things to offset this damage, but no strategy has yet risen to this extreme long-term game-changing challenge –including Same-DAY delivery.

Your current Same-Day delivery results have been costly and disappointing and have not met your expectations (as this NRF article clearly indicates is true for all retailers), nor has Same-Day delivery in the least offset Amazon’s nor Walmart’s growing threat to your E-commerce future - see Chart 2.

Your Once In A Lifetime Opportunity:

Before the Sleeping Giants wake up to the real future of E-commerce as the consumer is demanding (Chart 1) – now is your chance to Capture Dominance In Retail with a simple field trial of the Retail Holy Grail: 30 to 60 Minute, 24 / 7 / 365,  Instant Gratification, with FREE Delivery with us in Buffalo, NY; then Pittsburgh, PA; then Atlanta, GA, before your national roll-out of your SuperCyberCenter Network.

As Winston Churchill said:  “Americans always do the right thing . . . after they have tried everything else.” And Best Buy has tried everything else, as have most other retailers, and so far everything else has failed to offset Amazon – including Same-DAY delivery.

The obvious is upon you – Instant Gratification: 30 – 60 Minute Fulfillment – 24 / 7 / 365 = The Retail Holy Grail = Same-HOUR Fulfillment.

It’s almost here.  One major retailer is close to launching their first SuperCyberCenter Mall with us. 

Now is your chance to take the coveted Master Worldwide Marketing Partner Position and, in the least, take control of the future of your Industry – Chart 3.

We sure hope your stores join us in the Winner’s Circle.

Please call or email us ASAP.

Thanks,

Gail

 

V-Commerce: Amazon's Newest Weapon Of Choice. Trumps E-Commerce.

Big Box Bricks & Mortar retailers continue to react in conventional ways to Amazon’s growing power, which opens new markets for Amazon to propel their annual $13 Billion (27%) growth via V-Commerce.

Thus Amazon is becoming the Death Star of retailing as we know it today – virtually unchallenged. This continuing disarray is outlined in Chart 1.

V-Commerce (Viral-Commerce): To effectively use one customer group, media group or product group for significant commercial gain.

Why Amazon Is Happy Breaking Even With Online Grocery   (See Article here)

“AmazonFresh could be the online grocery service that finally breaks through to critical mass, all helped by its lack of financial burdens and mastery of logistics.”

“It could also mean that delivery fees are lower, order size minimums are waived,”

“and it certainly could mean that home delivery and in-store pick up will never pay out using traditional metrics and full allocated costs.”

“Finally, Amazon views steady grocery delivery as a “powerful way to drive frequent customer interaction,” and opens up avenues to entice consumers to shop for other products with each order.”

A conventional fulfillment & delivery system using “Traditional Metrics and Full Allocated Costs” misses all the above, putting retailers directly in Amazon’s path, not to mention the loss of infinitely greater “Frequent Customer Interaction” and the incredible Third Party Profits therein – from the $8.7 TRILLION worldwide retail market – including Groceries, Pharmacies, Retailers and Restaurants. (US market equivalent is $2.6 Trillion).

Unbelievable opportunity awaits and most retailers are still in denial, even Walmart; thus giving Big Box retailers a wide open field to win.

For years we’ve been urging Big Box retailers to offer:  “(1) The Highest Level Convenience;   (2) The Widest Product Choice;   (3) The Consistently Lowest Price.”

Most retailers are positioning themselves as unique and entertaining places to shop.  However, when Amazon’s V-Commerce strategy is in full roll-out, there will be panic in the executive ranks of most major retailers.

Amazon’s V-Commerce strategic move in Groceries simply increases these Three Top Consumer Choices further in Amazon’s favor against you, stealing your customers, sales, profits & market cap – see Chart 1.

Although dinosaurs were helpless against the asteroid that destroyed them, Big Box retailers are not helpless against the coming Amazon asteroid.

Given the above:  you have the knowledge of what’s coming.

Given the following:  you also have the knowledge of The V-Commerce Solution:   A SuperCyberCenter® Mall with 30 to 60 minutes, 24 / 7 / 365,  Rapid Online Order Fulfillment and 600,000 Third Party Sellers with stores nationwide, including Grocers, Restaurants, Retailers, Pharmacies – virtually all purveyors of time-sensitive retail commodities. 

It’s a tactic that Amazon and Walmart cannot match, even though they both have similar structures.

The Only Thing Left You Have Not Yet Tried ! – A  SuperCyberCenter Local Area Online Mall – Unbelievable, But Now A Necessity – Chart 2 (Best Buy example)

A SuperCyberCenter Mall with your company name on the marquee is similar to having branding rights to venues such as: American Airlines Center, Best Buy Theater in Times Square, Staples Center in Los Angeles, FedEx Field in Washington, Bank of America Stadium in Charlotte, NC; Wrigley Field in Chicago and MetLife Stadium in New York and myriad similar other V-Commerce marketing branding examples. Those companies paid a fortune for such prized branding rights.

Amazon is close to reaching this Pinnacle of The Consumer’s Choice – but still has a mountain, or more, to climb – however, Jeff Bezos is trying very astutely and will eventually succeed.  Now is your time.

For the sake of all your constituents – relent and Test This V-Commerce Solution with us, starting in Buffalo, NY, lest the Amazon asteroid strikes before you have your defenses in place.

Respectfully,

Gail

Gail Nichols, Vice Chair

The Now Mall

 

The New TRILLION Dollar Retail Market – Instant Gratification

The New TRILLION Dollar Retail Market – Instant Gratification

A brand new space age Trillion Dollar Retail Market is upon us.

It’s a new way of living – EVERYTHING – Delivered In a Flash®.

Instant Gratification: The Holy Grail of Retail

Virtually everyone wants Instant Gratification, and always has.

In addition to those who want Instant Gratification, many people need it (e.g. Mobility-Challenged: Seniors 50+, People with Disabilities (temporary or permanent), Caregivers, Busy Families and Office Workers – collectively 50% of the population).

And some desperately require it (e.g. those with serious short or longer term illnesses).

A few Big Box retailers will lead the way in capturing a large portion of this new Trillion Dollar Market based on their unique market presence and their need for new sales, new markets and much higher incremental profits.

These visionary Big Box leaders will become the dominant retailer in their industry, the same as Walmart did 30 years ago with their unique store presence and Amazon did 15 years ago with their unique online presence. Both have continued to dominate these markets with their innovative vision ever since.

Other less visionary Big Box retailers who were innovators initially (which is why they grew so well then) are now becoming virtually irrelevant because of inertia or myopia. They will continue to fade away, while denying the reality of each part of this new market with every excuse in the book – until it’s too late, because Amazon and Walmart – their arch enemies – are already aggressively trying to own this ENTIRE new TRILLION dollar market before any retail executive even acknowledges its existence and/or importance.

The first step in gaining access to this huge new market is to understand it – which, by their own admission (shown below), only a few retail executives currently do, other than Walmart and, of course, Jeff Bezos (CEO Amazon).

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Let us walk you through this Trillion Dollar Market, exploring the beginning stages, long term effects and its various constituents including the consumer.

Chart 1 (below) is the U.S. Government’s look at Amazon’s e-commerce “Killing Field” that, over the last 15 years, has caused Bricks & Mortar retailers’ sales to falter and, in many cases, to fail.

And the worst is yet to come.

Over the next 15 years, if left unchecked, Amazon’s Killing Field will decimate Bricks & Mortar stores as we know them today – putting thousands of your local area neighbors out of work. It’s that serious.

The reason is simple: As the price for gas, groceries and other commodities continues to rise exponentially, including school tuitions, health care costs and taxes, more and more people need a second job just to stay even, leaving less time for in-store shopping, hence the compounding convenience of e-commerce and its continuing explosive growth as shown in the next 3 charts below.

Let’s look carefully at this NEW Trillion Dollar Market.

And a typical Big Box retailer’s potential to become a dominant player in it.

BUT FAIR WARNING – This is not for the faint of heart – very few retail executives will have the vision or the courage to tackle something this large – other than Jeff Bezos.

I’m sure you’ve noticed what he’s doing lately – Same-Day Delivery (not 2 to 10 day UPS/FedEx) in certain major cities where, at a cost of MULTI-BILLIONS, he’s building fully automated fulfillment centers – like the 150 others he’s now building nationwide – you see, he’s determined to OWN this huge new market – before most retail executives even realize or acknowledge it’s there !

The Amazon juggernaut is just picking up steam – it will take Bricks & Mortar retailers a lot more than conventional retail strategies to entice people into their stores or regular marketing tools to offset Amazon, let alone beat them. Instant Gratification (i.e. “one-hour” order fulfillment) easily beats more expensive “same-day” order fulfillment with lots of room to spare. And, with orders being fulfilled within an hour from store inventory rather than remote distribution centers, stores are effectively generating more traffic and sales to local customers. Then add our SuperCyberCenter© Network featuring local stores and lower prices and wider choices and the competitive scene is reversed on Amazon and Walmart. Here’s how.

The New Retail Trillion Dollar Market

That Amazon Is Spending $Billions To Own – Virtually Unchallenged – Even By Walmart.

In chart 4 below, compare the tiny green stats for the Trillion Dollar Instant Gratification Market in the 2012 column (red outlined). Then look at the tiny blue stats for e-Commerce in 1999 – 14 years ago, when Jeff Bezos was just getting started. Surprise – initially they are the same size. Very few foresaw the meteoric rise of e-Commerce then – and the same thing is happening now with a wide open opportunity in the Trillion Dollar Instant Gratification Market for farsighted retailers – while Amazon and Walmart are struggling to dominate this market.

This new “Instant Gratification” market has always been “The Holy Grail of Retail”; strong enough to save the very existence of visionary Bricks & Mortar retailers – look at year 2026 (but they can’t wait until then to act).

This Elusive Dream comprises:

(1) 1-Hour Online Order Fulfillment – usually in 30 – 45 minutes;

(2) Same or Lower Prices Than In-Store;

(3) Free Delivery;

(4) Payment At Your Door by Cash or Credit Card (Note: We pay the store before leaving with the order);

(5) PRE-PAYMENT ORDER INSPECTION;

(6) Consumers Choose Their Favorite Shoppers / Drivers;

(7) Advantage Member Discounts.

However, this Dream is Reality, as we’ve been doing it for years.

Here’s a Look at a Big Box Retailer’s Portion of This Market

CAUTION – Big Thinking Zone – very few retail executives will have the vision or the courage to tackle something this huge – other than Jeff Bezos.

HERE’S WHY WE CAN SAY THIS SO BOLDLY:

Recently, we were once again told by a Big Box retailer:

“Your concept is clearly different in its approach and perhaps one day, many people will shop this way. I have discussed this with my leaders. For now though, we are going to pass.”

This is somewhat surprising based on:

(1) The financial mess this Big Box retailer is in stemming from Amazon and Walmart, that everyone else seems to know about,

(2) Over the last 2 years since Amazon first emerged as a serious threat, they used every marketing weapon conceivable to no avail.

(3) The huge number of people already “shopping this way” as shown in charts 1, 2 & 3 above,

(4) Amazon’s continuing growth as shown in chart 2 above – nothing “perhaps” about it;

(5) The fact that we offer Big Box retailers an opportunity to test the program against our prior results (similar to chart 5 below) in 3 progressively larger cities with a 3 month ROI before rolling out nationwide !

NOTE: The person saying this to us – after several one-hour phone meetings (and months of emailed information) asked our team to attend a 4 hour meeting in their headquarters with him and 2 of his team members, after which he stated their company needed to at least try our program and that he was going directly to his “leader” with this recommendation. He was very knowledgeable, dedicated and open about the seriousness of their current needs. We believe he was sincere in everything he said to us and to everyone else in the meeting.

Although this long term, battlefield-tested team knew what was needed, they couldn’t convince their leaders to proceed with the program. This was partly because their executives were focused on getting customers to visit their stores by using free delivery for in-store pickup as a tactic to increase traffic, which does not offset Amazon (or Walmart) in the slightest. AND this was despite the significant new profits the SuperCyberCenter program provided, which they acknowledged were realistic (albeit seemingly preposterous…..similar to chart 5 below). Our experience is the average online “Instant Gratification” orders we bring are double the value of average regular in-store orders!

Therefore, these “leaders” lost their final battle against Amazon (and Walmart), without even knowing it – regardless of their reason(s). (see “Options” below.)

But this not-uncommon attitude by retail executives clearly shows that once again a major market (as shown in detail in charts 4 & 5) will slip from their grasp simply because of inertia, fear, myopia and/or apathy (i.e. The Four Horsemen of the Retail Apocalypse) that we’ve been fighting for years.

Instant Gratification, like all new major “game-changers” that change the status quo, meets with strong resistance from executives. As accomplished entrepreneurs, we’ve seen this repeatedly before (see chart 8 below).

We’ve often heard the old phrase “It’s Too Good To Be True – So It Must Not Be True”. However, to think that 30 to 60 minute “Instant Gratification” that 83% of consumers either want or need, will not arrive in due course is, well, ridiculous. It’s just a matter of vision and leadership and a very small amount of time.

To gain their portion of this Trillion Dollar “Instant Gratification” Market, there are FOUR major Tasks that Big Box retailers must first accomplish – all essentially at the same time.

Task 1 – Win The Fight Against: Inertia, Fear, Myopia and Apathy.

Retail leaders need internal Champions to overcome the usual “can’t do” reaction of those who are already scoffing at all the above, as many others will do and have done… it’s what always happens with any new game-changing innovation. Otherwise, they will miss their significant portion of this new Trillion Dollar “Instant Gratification” Market. It’s a defining moment with far-reaching consequences.

Task 2 – Offer CONVENIENCE: The Number One Consumer Choice.

By now, any retail executive worth their salt knows Jeff Bezos is doing Same Day fulfillment based on the numerous articles published recently. Sometimes common sense is revolutionary.

A few retail executives are doing some make-shift form of same-day service (e.g. store staff assembles orders for local same-day courier to deliver). Many retailers have tried this and all have failed for myriad reasons they never understood (see “Rules Of The Game” below). eBay NOW is currently trying this in San Francisco but, without radical adjustments, it faces the same dismal results as both Simon Malls and General Growth Property Malls experienced while they were attempting to provide a similar service, resulting in $50+ million loss each.

However – offering Same-Day service to compete with Jeff Bezos is simply being a copy-cat and he has all the other power weapons (price & choice) to continue his slaughter – Unabated.

Copy-cats won’t match, let alone beat, Amazon. True Instant Gratification will.

Instant Gratification (The Holy Grail of Retail) includes 1-Hour Order Fulfillment as an integral component of SuperCyberCenters© – locally focused online marketplaces featuring physical neighborhood stores rather than web-only e-retailers. While it may seem impossible, outrageous or even inconceivable, this facility will soon be a household reality when even one senior retail Big Box executive starts to listen to their customers’ wishes (as we did – see chart 6 below – there have been numerous similar studies with similar results), thus fulfilling the consumer’s number one choice of “Convenience”.

The Good News: We can help retailers achieve this elusive Holy Grail of Retail. We uniquely have the experience, technology, ability and proven track record doing exactly that: Our patented system is 100% turnkey – Retailers and their staff need do nothing extra. Even their e-commerce website will not need any changes.

 

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Task 3 – Provide Low PRICE: Consumer’s Number Two Choice – in a Very Close Second Place


Warning: Retailers must not attempt Task 3 until they are 100% comfortable with Task 2, because Task 3 is entirely dependent on Task 2 – the critical parts of Task 2 are patent protected.

OK – the first thing to REALLY understand is: WE ARE NOT A DELIVERY SERVICE. Task 2 is Rapid Delivery but that is the store front – not the store.

We Are Amazon’s Equivalent – Working With The Retail Sector – Not Against It. A COMPETITIVE BUSINESS DECISION.

Our website describes all this: www.TheNOWmall.com (use zip code 33180 for our demo site – look around it, you’ll be amazed). It’s a SuperCyberCenter© offering ROOF (Rapid Online Order Fulfillment©). You will notice numerous top retailers listed as participating Third Party Sellers with their stores ALL located in close physical proximity to each featured Big Box store.

The Now Mall partners with major Big Box retailers to offer consumers Instant Gratification. The Now Mall is the Operating Partner and the Big Box retailer is the Marketing Partner.

Each participating Big Box site, in each local area nationwide, has their own respective SuperCyberCenter and is called, by example: “ABC SuperCyberCenter©”.

These Big Box stores’ sales will individually increase a minimum of 15% due to cross-marketing with their local “Third Party Stores” (TPS) all as per our detailed records.

TPS also form a critical role in the overall success of every SuperCyberCenter – see item 6 in “Rules of The Game” below.

THEN – the Big Box retailer (as Amazon has done for years) attracts even more consumers away from Amazon (and others), by using their new TPS “EVERGREEN” profits to further discount their products, thereby fulfilling the consumer’s number two choice of “Price”.

Look to the green stars in chart 5 to see the effect on both the Big Box significant sales and profits increase from this new Trillion Dollar “Instant Gratification” Market.

IMPORTANT NOTE:

The Third Party Stores, mostly local “Mom & Pop” independent retailers, have also been hurt by Amazon and Walmart even more than the Big Boxes. Instant Gratification is also their salvation thanks to the leadership of their SuperCyberCenter Big Box marketing partner.

Task 4 – Offer Widest Possible Product CHOICE: Consumer’s Final Deciding Factor When Choosing Products & Stores

“The Enemies Of My Enemies Are My Friends”.

With other Big Box retailers similar to those in chart 3 above (with exceptions, but including major malls, grocers, pharmacies, restaurants, sporting goods outlets, pet supplies stores, etc), operating as non-competing, co-operating SuperCyberCenters, this gives the consumer a vastly wider choice than Amazon or Walmart COMBINED could ever offer. This fulfills the consumer’s fondest dreams of the highest form of Convenience, the best Price and the widest Choice. PLUS it provides a service level that will exceed their wildest dreams.

 

Remarkably, we are the only people in the world today with the necessary years of widely varied experience in all aspects of rapid fulfillment, technology and ability to beat Jeff Bezos at his own game, with a much improved e-commerce version as an Industry Game Changing Solution. Tom Monaghan, founder of Domino’s Pizza, is also one of our founders.

We developed these unique assets and strengths through years of providing Rapid Fulfillment of time-sensitive commodities with major companies like Price Club/Costco; Staples; McDonald’s, and others. Then, by conducting our own extensive field trials in numerous cities as entrepreneurs, we learned the importance of a joint venture team including both a Marketing Partner and the Operating Partner.

Now here is the Big Box retailers’ chance to get back in the ever expanding online game they’ve all been classically losing to date.

The Big Box Retailer Risk Taker’s Options are:

1. Let Amazon and Walmart take this market and hope they can get enough leftovers to survive chart 1.

2. Let another Big Box retailer go first and try to copy them later – OK so they’ll have a big head start.

3. Do it themselves because their team is much smarter than: Webvan; Borders; Kozmo.com; PublixDirect; Sears’ “MyGofer.com”; Simon Malls’ “YourSherpa.com”; GGP Malls’ “Mallibu.com” and, of course, McDonald's, and more recently you can add eBay NOW to the list – just to name a few in the long list of North American rapid delivery do-it-yourself failures.

4. Team up with a really smart courier company over whom the Big Box retailer has complete operating and profit control.

5. Use the Doubting Thomas approach – because they still don’t believe such a Trillion Dollar “Instant Gratification” Market exists (same as our example retailer) but to be sure, simply have their store staff do it with a local same-day courier and if it fails, so what ! And if there actually is a Trillion Dollar market, great - they’ll be ready. (Problem is using a same-day model, even if they could get it to work, will never show them the size of the real Instant Gratification market – and their cost per order will skyrocket as happened at McDonald’s.)

6. Team up with eBay NOW in San Francisco – OK so they don’t get any Third Party profits or the EVERGREEN plan to lower their prices against Amazon (see above).

7. Pay nothing to start, and get a lot of other freebees – join eBay NOW or become an Anchor Tenant in somebody else’s SuperCyberCenter.

The Big Box Retailer's Non Risk Taker’s Options are:

1. Work out a Risk Free Joint Venture Agreement with us.

2. Work out a Risk Free Charter Member Agreement with us if they are the first visionary Big Box retail executive – doubling the profits we show in chart 5.

We would be pleased to show the following to any objective Big Box retail executive:

1. Where all the numbers come from and how they get there based on our 35 years of detailed statistics and documented successes.

2. A detailed profit and loss including 5 ways to look at everything – then a look at the next 5 years based on actuals and confirmed by a prior major retail client.

3. A detailed Ramp-up of EACH store, order by order, dollar by dollar, month by month, showing every detail of exactly how it all happens and the costs based on our past statistical information.

4. A detailed Overview showing how the first SuperCyberCenters will achieve the results shown in chart 5 over the next 5 years (as impossible as this may appear).

OUR PREDICTION: this market leader will emerge in time for this Holiday Shopping Season and will permanently reap the highest rewards as did Walmart and Amazon in similar circumstances years ago.

We invite your participation in our venture and/or introduction to Big Box retailer executives as a possible fit for our program.

Sincerely,

Gail Nichols, Vice Chair