The Four Horsemen Driving The AMAZON Retail Apocalypse

The Four Horsemen Driving The AMAZON Retail Apocalypse Are: Inertia, Fear, Myopia, Apathy



Amazon’s “Killing Fields” are now relentlessly consuming the entire Specialty Products Industry with significant help from “The Four Horsemen of the Retail Apocalypse” (Inertia, Fear, Myopia & Apathy).

Amazon’s recent QUARTERLY results show their $40.3 billion online sales rose $3.3 billion (31% y/y);  more than the TOTAL sales of most specialty retailers whose in-store y/y sales were -2% to +3%.

Borders (1971-2011), Blockbuster (1985-2011), and Circuit City (1949-2009) (collectively “BB&C”) were the largest “Big Boxes” recently taken down by Amazon, with more on the way.

The Problem Is:  the bigger Amazon gets, the more NEW sales it needs to continue its 30% annual growth over the next 10 years.  And to do this, they are significantly investing in new technology and infrastructure all the time to meet these higher and higher internal growth needs.

What Can You Do About It ?     It’s really quite simple:

E-Commerce is relatively new. Amazon had a 15 year head start.  Copying Amazon now is risky with dubious to mediocre results at best.  You need a significant “Game-Changer” not a ho-hum copy-cat.

Beware The Four Horsemen (Inertia, Fear, Myopia & Apathy) who force the gates open from within allowing Amazon inside unchallenged to destroy you and your Industry (confirmed in chart one below).

Here are a Few of The Horsemen’s Misguided Opinions that Push Open the Gate;  Allowing Amazon Unobstructed Entry to Your Customers. (You simply need to close the gate).

1.       “When the economy recovers, so will we” – Your company’s decline began 1.5 years BEFORE the recession which ended one year ago (see Dow Jones below & the “Real Reason” – Amazon).

2.        “You are blowing this whole Amazon thing way out of proportion” – Look Ahead – Within 10 years Amazon will be the #2 retailer in America next to Walmart from their current #17 position unless they are stopped now.

3.         “We don’t believe your Pro Formas can be achieved” – Prospective client only see our Plan ‘A’ – We achieved Plan ‘C’ (a MUCH larger plan) with one of America’s largest retailers, and we can prove it.

4.       “We want to be on the leading edge, not the bleeding edge” – What about the fact that Amazon already has you on the bleeding edge (see below).

5.        “The bar has been set for next-day delivery” – What about Amazon’s “Same-Day” delivery, significantly up from their previous “Next-Day” and 3 to 10 days.

6.       “Nobody needs things in 30 to 60 minutes” – Amazing.  Our research proves consumers prefer service in 30-60 minutes (83%) Vs. Same-Day (33%).  What else do you think can beat Amazon’s “Same-Day” service ? AND why are they offering it ?

7.       “We’ve been in this business for years and don’t need anything new” – What about your customers who are now at Amazon – they wanted something new. (see below)

8.       “What if it doesn’t work for us” – What about the decline of your sales, profits and share value over the last five years ?  Try it in ONE benchmark city.

9.       “This is so new, I could lose my job if I OK it” – What about your job (and résumé) if your company follows BB&C ?  Trying it in one benchmark city gives you huge rewards with minor risk.

10.   “We had other problems like this before but our senior executives always came through” – What about your responsibility to suggest/recommend/implement “turn-around” change ?

11.   “We’re introducing new features into our website, like a complementary marketplace to offset Amazon” – What about Amazon’s 15 year head start ? Copying Amazon will not stop them from depleting your in-store sales, quite the opposite.

12.    “We’re installing our own Rapid Delivery system” – When you consider added staffing to cover your considerable PEAK & VALLEY order periods, it’s cheaper and more efficient to hire local couriers.  (Webvan; Borders & McDonald’s amongst many, tried DIY and failed.)

The Grand Finale:  “What makes you think you are the only solution to our problems” – Please see ‘Our Credentials’ below.  Offsetting the drain on your sales by your biggest marketplace problems (Amazon, eBay & Walmart) with new growth sales, free cash flow and higher profits by implementing a proven system they can’t duplicate will have a tendency to mitigate your other lesser internal problems.

When your Innovative Industry Executive Champion objectively looks line-by-line at: (1) our detailed SuperCyberCenter ‘Before & After’ P&L statements; (2) Earnings Analysis;  (3) 18-month ramp-up per store;  and (4) 3 to 12 months capital payback period; they will quickly confirm our claim – and want to at least try it in one benchmark city.

Assuming you are open to something new, we are the only realistic “game-changing” solution to The Amazon Retail Apocalypse (shown graphically below).

As far as The Four Horsemen go, behind them are good people, but they need your Executive help to get on track with the current problem below.

These Other Four Horsemen (Action, Courage, Vision, Boldness) Can Easily Beat AMAZON – as long as they know:

1.       There is an INDUSTRY-WIDE problem – that is relatively new, but growing quickly.

2.       Their job is not at risk for “trying” a new significant “game-changing” solution.

3.       AND they will be rewarded for their extra efforts.  Win-Win – not Lose-Lose.

Thanks,

Gail

Gail Nichols

Vice Chair

www.TheNowMall.com

Get Amazon Out Of Your Stores – While You Still Can

Get Amazon Permanently Out Of Your Stores – Once And For All.

An Incredibly Difficult Task – Particularly In The Hard Hit ‘Mass Merchant’ Industry.

Even More Difficult:  Quickly Getting Back The Customers You Lost. 

Here’s The PROVEN Industry-Changing Solution:

Summary of the Problem with Amazon:  (see it graphically  below)

5 years ago, when we forewarned retail executives about Amazon and the Internet’s future negative impact on their store sales, nobody paid any attention.  They said, “Losing a few store sales to the internet is not going to hurt us.”  

Today, seeing consumers with smartphones comparison shopping in-store with their staff’s help, then buying from Amazon while their store sales stagnate, retail executives are now highly concerned because nothing is stopping Amazon from increasingly devastating their stores at will.  Amazon had an unrestrained 10 years to gain unstoppable traction while nobody cared.  (see 6 Reasons Why Amazon is Nearly Impossible to Beat – a bellwether warning). 

Then, 1.5 years BEFORE the recession, your stores began significantly losing customers to Amazon’s unrelenting growth that continues on rising unabated, recently crushing ‘Big Box’ stores such as Borders, Circuit City and Blockbuster, with more casualties to come, and causing your share value to suffer (see actual example below at -94.68%) while Amazon’s increased an incredible 604.62% in the same time period. This widening gap will not reverse any time within at least the next 10 years.  (See the Conclusion in the above-mentioned bellwether warning article)

A few aggressive retail senior executives have recognized the full extent of this problem, and importantly what’s yet to come.  Some are fighting back (e.g.  Sears, Best Buy) to improve customer loyalty with in-store pick-up and faster service from their stores (e.g. same-day couriers) but @ 3X cost, ¼ revenue and lower profits.  Some have tried their own in-house next-day delivery like Webvan, OfficeMax, Borders & Walmart by saying: “The Bar Is Set At Next-Day Delivery”.   This is ‘70’s thinking that Amazon has now matched and beaten, especially price-wise.  

More recently, a few retailers have attempted  to copy Amazon’s Marketplace with complementary third party sellers.  However, none have succeeded simply because Amazon is so far ahead in every conceivable way, particularly in technology, branding, customer loyalty and unimaginable traffic counts.  Unfortunately, such well-intentioned marketplace copies don’t have a chance of “game-changing” success.  However, this effort is a clear indication of the seriousness of this yet unsolved Amazon challenge.  (Details in Item 2 in the above-mentioned bellwether warning article)

Copying Amazon’s Marketplace might increase your online sales 5% to 15% but this won’t stop Amazon’s progress, let alone bring your existing in-store customers back.  To stop Amazon (and now others), a powerful game-changing / industry-changing solution is urgently required.   Two confirming articles: Harvard Business School and Computerworld.

Here’s Your PROVEN “Industry-Changing” Solution To Permanently Stop Amazon and Bring Your Customers Back:

The Ultimate Shopping Convenience^® is Your Decisive Competitive Advantage

“Physical stores can compete with Amazon by emphasizing (1)  instant gratification, (2) unique shopping experiences, and (3) customized customer support.”  See  “Thinking About The Future” – third topic heading

Overview of this Decade’s TWO Biggest Retail Innovations:

1.       SuperCyberCenter^© (SCC):  a HYBRID online “Marketplace” with Third Party Sellers similar to Amazon and eBay.

A ‘Hybrid’ because we add a patented upgrade – we include “LOCAL”  physical stores; restaurants; pharmacies, grocers & retailers with unique fashion and/or time-sensitive commodities as Third Party Sellers.  Not available on Amazon (or anywhere else).  Take The Leadership Position In Your Industry.

This is an astoundingly lucrative new Third Party Seller profit source enabling you to dramatically increase your in-store sales from LOCAL cross-marketing and our EVERGREEN Free Cash Flow “War Chest” program.  This locally-focused Neighborhood initiative is a strategy that Amazon, without local stores, simply cannot EVER match.

2.       ROOF (Rapid Online Order Fulfillment^©): a HYBRID FedEx/UPS for your local stores AND your SCC Third Party Stores.

A ‘Hybrid’ because we add our 100% Turnkey LOCAL In-Store Shopping + Rapid Delivery … both usually within 30 to 60 Minutes 24 / 7 / 365 using our proprietary and excellent Shared Workforce.  No single store, no matter how large, can do this without Third Party Stores co-operating in sharing a “much” larger driver pool to cover your volatile Peaks & Valley periods; it takes an entire neighborhood in scope and years of experience doing it (similar to Amazon’s 10 year lead).

This enables you to earn substantial income from your increased in-store sales & profits reclaimed from Amazon (and other local competitors) due to Rapid Delivery (30 to 60 minutes – 24 / 7 / 365) instead of same-day, next-day, and up to 10 day more expensive FedEx/UPS delivery.  THEN ADD new ‘EVERGREEN’ Free Cash Flow from all ROOF rapid fulfillment orders through your Third Party Seller stores.  Again, nobody else can match this, it’s “The Last Mile Of The Internet^®” literally.

Delivered prices of your products via ROOF can be the same or less than in-store and are more profitable than if delivered by UPS / FedEx since store staff do not assemble or package ROOF orders PLUS we pay before we leave the store – ROOF is 100% turnkey.  Plus, we also sponsor Free Delivery (unlike FedEx and UPS).  You also save the significant cost of the 20% to 30% returned online orders shipped by USPS, UPS or FedEx.  Our in-store discount coupons are FAR less expensive, easier to use and faster to update than regular online daily deal sites like Groupon, and can be added or changed at any time without some else’s approval – a huge ADDITIONAL selling point for your Third Party Stores.

Bonuses:

A.      There are 600± neighboring Third Party Stores around each of your stores = cross-marketing and shared rapid in-store shopping & delivery workforce which destroys Amazon’s basic marketing tool of next-day to 10 day delivery.

B.      The above programs (SCC + ROOF) are available on an exclusive industry and area basis – so you can immediately recover your market share from your local competitors as well as from Amazon.

As the only major game-changing / industry-changing solution in sight, we enable you to regain your 2007 market value with a proven HYBRID online LOCAL marketplace with EVERYTHING: Delivered In A Flash®  24 / 7 / 365 that nobody else can even closely match – including FedEx, UPS, Amazon or your local competitors.

Initial ramp-up capital cost payback is 9 to 12 months on our conservative “Plan A”; or 6 to 9 months on our less conservative Plan B (full marketing plan); and immediate (2 to 3 months) on our aggressive Plan C (which we have already done for one of the World’s largest US retailers and can validate from their statistics in detail). 

And remember, as results of your initial benchmark city roll forward, this increases the speed and payback time, Internal Rate Of Return (IRR) of ongoing ramp-up in the next cities.  Based on a very high Internal Rate Of Return, this puts this project to the top of your investment list and allows rapid national & international rollout with very little invested capital beyond the initial benchmark cities.

We look forward to helping you achieve your future success in returning your stores and profits to your previous high growth rate.

A Graphic Look At The Problem:

A Graphic Look At The Solution:

A Graphic Look At Our Track Record of Achievements:

Thank you,

Gail

Gail Nichols

Vice Chair

www.TheNowMall.com

Who Wins? Juggernauts, Innovators, Caretakers or Undertakers: A Surprising Conclusion

AMAZING – Amazon’s Sales Growth Just Beat Walmart’s . . . But Here’s The Shocker !

In 2010, Amazon’s sales growth was $5.3 Billion, while Walmart’s sales growth was only $3.8 Billion !  10 years ago, Amazon barely existed.

In the 24 months ending 12/2010 and 01/2011 respectively, Amazon’s sales growth was $15 Billion and Walmart’s sales growth was $17.5 Billion.  TOTALING $32.5 Billion “NEW” SALES.

The Shocker is:  COLLECTIVELY they are tracking to reach $33.8 Billion  NEW GROWTH THIS YEAR ALONE (equaling the last 2 years).  That’s $66.3 Billion GROWTH in the last 3 years !!

Where did these Juggernauts’ incredible $66.3 Billion NEW sales growth come from during this sluggish economy ?  Let’s do a little exploring.

These sales came from other retailers (including mall tenants).  But, you may ask, which retailers lost this incredible amount of sales, and where will this year’s greater losses come from ?

Some innovative companies are still winning new sales against these Juggernauts (as well as from other retailers) as shown in the following graph.

HOWEVER, companies don’t win or lose – only their senior management teams do.

Let’s evaluate the following management team profiles to discover who the Winners & Losers are and who is most likely to win LONG TERM against these Juggernauts.

But first, take this simple test that allows you to DEBATE these remarkable conclusions from your senior management team’s unique perspective as a Winner or Loser.

OK, First let’s explore these interesting Profiles to discover Who will most likely be the LONG TERM Winner:

JUGGERNAUTS:  were first to discover a new “RADICAL Game-Changing System”, which they quickly exploited to the fullest before anyone else even knew it existed.  Then along came the “copycats” who tried knock-off copies that inevitably failed against the sheer power and knowledge of these Juggernauts, at great cost to the “copycat’s” brand and balance sheet as well as their time lost to find and implement more productive solutions.

INNOVATORS:  are ALWAYS open to new ideas and new challenges.  They take calculated risks that Caretakers would never consider.  They win more often than they lose.  So this team is always very busy with other great and challenging projects.  The problem is:  there is a huge waiting list for access to their time.  BUT, “radical game-changing” opportunities pass by in fleeting moments.

CARETAKERS:  are notorious for holding the line rigorously, doing nothing radically new (other than a few “Bells & Whistles”).  Any major radical change is a non-starter – too risky and anyway “we’ve been doing things this way successfully for years”.  They absolutely believe as long as they’re not losing ground, they must be winning !  They will give myriad reasons to their shareholders and analysts why none of the following options will work for them or their company, such as; “Our people explored the ecosystem and there’s no independent corroboration” – even as these solutions produce extremely positive results for their Juggernaut competitors !

UNDERTAKERS:  Here are 7 reasons this team SHOULD be the LONG TERM winner using a Winning Option outlined below.

1.     THEIR NEEDS ARE BY FAR THE GREATEST.  (Including virtually all regional mall owners whose tenants are losing to the Juggernauts).

2.       They know they have a problem, but can’t find the solution usually because their mid-level management team is looking in the wrong direction (they prefer Safety – nothing Radical – just more of the same old).

3.     They blame the economy for their current predicament hoping a solution will “mysteriously appear” BEFORE they become the next Borders or Circuit City.

4.      They tried all the new “Mods & Apps” but none changed their overall competitive position.

5.      They tried the “copycat” routine with stunning failure, so they are now “Gun-shy”.  (Why waste more time or money on “copycat” things that simply can’t get you out of the hole?)

6.      As only the senior management team is held to account, overall executive leadership must prevail to be the long term winner.

7.     Since they have KNOWINGLY been under fire so long (12 – 36 months), this leadership team is most likely to prevail considering the low risk and very high reward of the options below.

Winning Options: 3 New “Radical Game-Changers” to Catapult Juggernaut Challengers Ahead Of All Others– with ONE Major Winner:

1.     ROOF (Rapid Online Order Fulfillment^©) 100% Turnkey In-Store Shopping & Delivery usually within 30 to 45 minutes, 24 / 7 / 365, NATIONWIDE and it is patented.

Orders are assembled and paid for by us at your local store BEFORE we leave.  Delivered price can be the same as in-store price. We handle returns which are reduced to less than 5% from normal 20% - 30% online.

When You Just Can’t Get Out Or Have Other Things To Do®

If FedEx (or UPS) could deliver your online orders at less cost and in 30 to 45 minutes – there would be a line-up of customers on your website because NOBODY LIKES TO WAIT 3 to 10 days for online orders.

Walmart has been doing Next-Day delivery for years in other countries (not 3 to 10 day delivery) and just brought “Walmart-To-Go” to the USA.  Amazon is trying to do the same thing in Seattle as well as promoting AmazonLocal.com nationwide. ROOF enables you to significantly improve upon the Juggernaut’s Next-Day delivery – or even Same-Day.  (And ROOF strategically complements “Order Online with In-Store and/or Curbside Pick-up”.)

2.     SuperCyberCenter^© – The Online Marketplace For LOCAL Area Retailers & Restaurants

SuperCyberCenters: HYBRID – Patented – Online –  LOCAL AREA – Marketplaces –  uniquely including ROOF (Rapid Online Order Fulfillment) that no other Marketplace offers.

The Last Mile Of The Internet®

Ever wonder what was Amazon’s key growth factor?  Its Marketplace.  Third Party Sellers using Amazon’s trade name for higher traffic and higher sales are now 40% of Amazon’s ONLINE GROWTH and revenues.

Walmart.com also is a significant ONLINE Marketplace.   Many “Copycats” have tried in-house Marketplaces against these well-founded and powerful Juggernauts and colossally failed at a huge cost to their brand; such as Overstock.com simply because they had nothing truly unique to offer.  Our SuperCyberCenter with ROOF is so unique, it is patented.

EVERYTHING – Delivered In A Flash®  THE HIGHEST FORM OF CONVENIENCE & THE FUTURE

The bar has been raised to a NEW standard in customer service:  Choice, Price & Convenience are the three things all consumers want, need & desire.  The Juggernauts only have the first two – We have all three.  Convenience is overall the most important of these three consumer attractions putting the Juggernauts at a huge disadvantage.  Here’s your chance to greatly improve upon the Juggernauts’ overall programs with a powerful NEW patented customer service loyalty program the Juggernauts simply cannot match and cannot copy.

Walmart and Amazon cannot touch this SuperCyberCenter merged with ROOF (Rapid Online Order Fulfillment).

Your 3 SuperCyberCenter Winning Options with ROOF (Rapid Online Order Fulfillment):

A.    Your Brand Name Local SuperCyberCenter with ROOF

Ideal for major LOCAL area retailers, restaurants and/or regional malls.

With LOCAL AREA Stores & Restaurants as Third Party Sellers promoting your stores locally and cross-marketing with these major local retailers, with higher profit ratios than your local store.

B.    Your Brand Name Regional SuperCyberCenters with ROOF

Primarily for major REGIONAL retailers, restaurants and/or major regional mall owners.

With LOCAL AREA Stores & Restaurants as Third Party Sellers promoting your stores locally and cross-marketing with these major local retailers, with higher profit ratios than your local store.

C.     Be an Anchor or Regular Tenant in your LOCAL SuperCyberCenter with ROOF

Put your local stores ONLINE where your local customers can go to find local products and get immediate in-store shopping & delivery.

Use the power of well-respected major retailers to draw the premier customers in your LOCAL area to your store (as well as to your website) away from the Juggernauts who have been hurting your sales and profits for years.  Cross-market with other tenants and anchors for mutual recognition, growth and sales.

3.     Master SuperCyberCenter with ROOF INTERNATIONALLY for all SuperCyberCenters – The ONE Overall Long Term Winner.

Perfect choice for a major international company with significant global influence and an exceptional innovative executive management team.

The Ultimate Shopping Convenience®  

EVERYTHING – Delivered In A Flash®

Are you ready to Innovate to Win against Juggernauts with a truly new and fully proven RADICAL Game-Changing Network ?  If yes, please let me know your preferred ‘Winning Option” before September 15 and I will have the appropriate person contact you ASAP.  Your customized Earnings Analysis for your SuperCyberCenter with ROOF “Game-Changer” option is available upon request.

Thank you,

Gail

Gail W. Nichols  - Vice Chair

The Retail Market Is SHIFTING Again - Who Is Winning, Who Is Losing ?

What separates business winners from losers in today’s new e-commerce culture ?

A lot of pundits would say you need to be efficient, cost conscious and manage margins. Others would say you need to be really good (excellent) at something – much better than anyone else. Unfortunately, that sounds good but in our fast-paced, highly competitive world today those platitudes don’t really create winners.  Success has much more to do with the ability to shift.  And to create shift.  Quoted from “Winners Shift, Losers Don't” (see article).

As an example, Amazon’s current annualized sales are now $39 billion, rising 38% annually, of which 40% ($15.6 billion) came from Third Party Sellers in their Marketplace (see "Third Party Sellers” here). 

However, Amazon’s Marketplace of Third Part Sellers didn’t exist 10 years ago, thus demonstrating the undeniable power of e-commerce Market Shifting – taking the lead ahead of anyone else. 

Today, eBay, Walmart, Sears and others are all copying Amazon’s Third Party Seller program for competitive reasons.  However, these copycats are not Market Shifters as they didn’t change anything (other than perhaps their companies into a more competitive position).  The net-net of this Major Market Shift are a few early winners and many late-to-arrive losers.

Another terrific example of Market Shifting is by Walmart, who intends to become the world’s largest online retailer surpassing Amazon, with their “Project Titan’s Next-Day Delivery. (see MOST CURRENT Articles #1  and  #2 ). This improves on Amazon’s 3 to 10 day delivery and at lower delivery costs.  

Tommy Lasorda said: “There are three types of baseball players: those who make it happen, those who watch it happen, and those who wonder what happens.”

You can watch what happens with “The Battle Of The Titans” while trying to expand your market share, same as your competitors are doing (see GREAT article) – OR – make it happen by Market Shifting with new platforms to spike your growth as The Titans are doing.   

You certainly will not take market share from Walmart or Amazon doing the “Same-Old-Thing” – quite the opposite.  Even matching The Titans won’t cut it anymore.

Let Us Help You Create Your “SuperCyberCenter^©” – The Next Major E-Commerce Innovation Shift

For the Top 500 chain retailers, in-store retail sales are marginally up while online sales are now 10% to 30% of total sales.  (see article)

If your current sales are not at least equal to either of the above averages, you need a Market Shift:   maintaining your core business;  while shifting to new platforms with quickly changing consumer preferences.  "Times have changed forever.  Trends are NOT like the shadows of yesterday." (Quote by Robert Taylor)  It’s essential to shift to new platforms quickly with today’s trends or become irrelevant.

And forecasting future online sales over the average growth rate of 11.3% annually (see above article) is downright dangerous without making a significant Market Shift.

Here’s How To Market Shift with Your “SuperCyberCenter”:

ADD 15% to 20% of sales from other LOCAL retailers, restaurants, pharmacies & grocers (Third Party Sellers) to your existing in-store sales (as The Titans are doing) with a SuperCyberCenter = 40% additional sales & 79% added profits including your 15% ROOF (Rapid Online Order Fulfillment) in-store sales – WITH HIGHER PROFITS.

Shift your overall strategy to easier achieved platforms as many of these LOCAL retailers do not yet have e-commerce capability but know they need it.  Why struggle with underperforming e-commerce fulfillment platforms when easier, more profitable trends are right in front of you.

“Too often business leaders spend too much time thinking about what they do.  They think about costs, margins, the “business model” and execution.  But success really has less to do with those things than understanding trends, and capitalizing on those trends by shifting. You don’t have to be the lowest cost, or most efficient or even the most passionate.  What works a lot better is to go where the trends are favorable, and give customers solutions that align with the trends. And if you do this early, before anyone else, you’ll have a lot of time to figure out how to make money before competitors try to cut your margins!”

“Recognize that most “execution” is about preserving what happened in the past.  Trying to do things better, faster and cheaper.  But in a rapidly changing world, new competitors change the basis of competition.” 

“For investors, employees and suppliers you are better off to be with the company that shifts.  It has the ability to grow with the trends.  And the faster you get out of those companies which are stuck, locked-in to their old business model and practices in an effort to defend historical behaviors, the better off you’ll be.  Despite the P/E multiples, or other claims of “value investing,” to succeed you’re a lot better off with the company that’s finding and building on trends than the ones managing costs.”  Quoted from “Winners Shift, Losers Don't” (see article). 

Your new SuperCyberCenter sales are assembled, paid for as we leave the store and delivered by our professional CyberValet^® Shoppers from all your Third Party Sellers usually in less than 1-Hour  24 / 7 / 365 at the same (or less) price than in-store prices.  And delivery can be FREE.  Collectively, these are the reasons why the other LOCAL stores will participate with you, INSTEAD OF THE TITANS, as NONE of The Titans can offer them any of these significant SuperCyberCenter features, making SuperCyberCenters uniquely different than “Marketplaces”.  AND, your high profile nationally-branded stores are the “BEACON” to drive in local online consumers (bringing even more traffic to you from your Third Party Sellers’ myriad and loyal local customers.)

AND it’s 100% turnkey – We do it all.

Let your customers know about your SuperCyberCenter’s 1-Hour In-Store Shopping & Delivery program – they will be delighted to participate because their needs are so great and SuperCyberCenters uniquely offer other important local stores and restaurants “When You Just Can’t Get out, Or Have Better Things To Do ®”  Your LOCAL Third Party Sellers will willingly do the same promotions.

Neither Walmart nor Amazon can match, let alone beat, your SuperCyberCenter.  (It’s patented.)  And it complements & significantly enhances your current Online & In-Store platforms.

Your SuperCyberCenter is the difference between being relevant, or becoming irrelevant, in today’s new e-commerce culture.  However most staff members prefer the “Same-Old-Thing” because it’s job security – no risk – nothing unknown/new.  Only rising star staff members have the chutzpah to recommend such reasonable initiatives as Market Shifting and SuperCyberCenters.

If 40% sales increase with 79% higher profits is of interest, let’s discuss the feasibility of your company adding a SuperCyberCenter (or, in the least, joining one).

Thank you,

Gail

The Battle Of The E-Commerce Titans (Wal-Mart & Amazon) Heats Up Fast - LOOK AT THIS

For several years now, we have been reporting on The Growth Of The Internet as it relates to retail stores and shopping centers.

At first, our reports were met by Out-And-Out skepticism.  “After all, 15% annual growth of not much is still nothing.”  Nobody is saying this  anymore.

Our Online Retail Sales Growth Chart (below) was summarily discarded by most last year – Now it is used by many as reference material.

What also was ignored:   “The Battle Of The Titans”  (Click Here) between Walmart and Amazon for dominance of E-commerce. 

LOOK AT THIS IMPORTANT article about Amazon (Click Here).  Their surging online sales plus Walmart’s “Project Titan” (Click here) with faster delivery (Next-Day instead of 3 to 10 Days) of online orders from their local stores, are heating up E-commerce competition to the boiling point.

These powerful initiatives will raise online retail sales way beyond anything anyone anticipated, thus raising the stakes for all other players WAY beyond the current E-commerce Status Quo (i.e. free delivery in 3 to 10 days).

THE NEXT DIMENSION OF E-COMMERCE BEGINS.

AND, LIKE IT OR NOT, YOUR STORES ARE ALL RIGHT IN THE MIDDLE OF THIS ENORMOUS NEW BATTLEFIELD.

After all – it is YOUR store sales that the Titans are after.  Neither Walmart nor Amazon is going to let anyone win without giving huge unmatchable consumer incentives way beyond what is sustainable.  As the above reports confirm: It’s going to be a long and bloody battle.  There will be a few winners starting with the consumer (and Walmart) and a lot of losers starting with single-line Bricks & Click stores who rely on 3 to 10 day delivery services.

Previously; Bricks & Clicks retailers could hide behind the fact that Walmart & Amazon did not sell their BRANDS as well as the major segment of consumers who did not want to go to Walmart’s large and crowded stores.

THIS ONLINE BATTLE HAS 100% CHANGED ALL THAT. They now both have significant Online “Marketplaces” – participating retailers filling in their blind spots including all independent brand names.

SCARY STUFF:  Look at the tremendous firepower these two are pouring into this long term, fiercely fought battle.  Nobody else in their right mind can even think of matching this as the Titans extend their powerful reach with much lower prices, much wider selection, and now much faster delivery right past your stores into your customers’ living rooms. 

Stores with flat in-store sales can no longer count on increasing their e-commerce sales to make up the difference.  Pick-Up in-store and 3 to 10 day delivery – even if it is free, won’t cut it now.  Of course, you could try in-house delivery as Webvan did and Sears is struggling to do with MyGofer !

BUT HERE IS THE SCARIEST THING

Inertia & Apathy:  Everyone is afraid of losing their job – their focus is not their customers, company or market cap – so nothing original or daring is done – except by Wal-Mart and Amazon;  who now have an open field to play in – virtually uncontested.  Without immediate, innovative and aggressive competitive leadership, the future growth engine of retail will be permanently lost to these two Titans.

SUMMARY:  The Only Proven Solution Against The Titans is ROOF (Rapid Online Order Fulfillment – 24 / 7 / 365 – In-Store Shopping & Delivery usually in less than 1-Hour)

The only risk you have is in doing nothing. 

The fact is:  improving your e-commerce service level (and surpassing theirs) is easy, cost effective and clearly the future.  ROOF is also 100% turnkey.  However, as ROOF is relatively new, its implementation will take leadership from the top of your corporation.

Our brief, but comprehensive, online slide presentation including options and FAQs can be viewed here.   (NOTE:  Our ROOF website is ‘live’ in zip 33180 for demonstration purposes and can be reconfigured to meet your requirements.)

P.S.  For even greater increased revenue and sales, ask about creating, or joining, a ROOF Branded SuperCyberCenter^© to out-distance Walmart and Amazon’s Online “Marketplaces”.

 

Thank You,

Gail