Google has just confirmed everything we’ve ever told you – the future of e-commerce is CONVENIENCE.

Retailers who can deliver their products immediately with FREE Delivery will be the big winner – and Google intends to be that winner, taking all.

Good News:  The Ultimate Shopping Convenience®  Delivered In A Flash® The Last Mile Of The Internet® already exist – ready for retailers to use nationwide NOW.  Proven and 100% turnkey.

Respectfully:  Our 1-Hour service (usually 30 to 60 minutes) beats Google’s Same-Day program HANDS DOWN.  Bonus: We sponsor FREE Delivery (which no other service provider does).

PLUS joining us today puts major retailers as the real market leader in their industry with local Third Party Seller Store SALES & PROFIT Royalties that Google is now trying to get.

As you probably now realize, the E-commerce market is heating up much more quickly than anyone expected – all because of Rapid Delivery to which we are the ONLY Experts.

National retailers need to join us today while their industry exclusive still exists. (see details below these 3 articles)

Articles:

Same-Day Shipping? Google Eyes Speedy Delivery System (click here)

Search giant Google is reportedly in talks with retailers and shippers about deploying a new system that would enable online shoppers to have same-day or next-day delivery for a low fee.

If successful, the speedy delivery system could pose a serious threat to Amazon.com the leading seller of online goods.

According to The Wall Street Journal, retailers, many of which feel threatened by Amazon’s prowess, have expressed an interest in signing onto Google’s project.

Google Targets Amazon's 'Prime' With 1-Day Delivery (click here)

Google Inc. is aiming to challenge the e-commerce supremacy of Amazon.com Inc. by diving deeper into the fast-growing world of Internet retailing.

The Web-search giant is in talks with major retailers and shippers about creating a service that would let consumers shop for goods online and receive their orders within a day for a low fee, said people familiar with the matter.

Why Wal-Mart needs its big boxes to win online (click here)

"Fast, faster, fastest," is the new policy.

Same day shipping is the Mecca of online commerce

Wal-Mart is preparing for the end of the Big Box era.

Shipping also integrates online and stores more, by effectively turning Wal-Mart stores into distribution hubs.

These Registered Trademarks are a glimpse of the most dynamic & powerful TRUE solution to national retailers’ current competitive nightmare – Walmart & Amazon.

The Ultimate Shopping Convenience®;   Delivered In A Flash®;   When You Just Can’t Get Out Or Have Better Things To Do®;   The Last Mile Of The Internet® 

Overview of this Decade’s TWO Biggest Retail Innovations:

1.       SuperCyberCenter^© (SCC):  a HYBRID online “Marketplace” with Third Party Sellers similar to Amazon, eBay and Walmart but much more powerful:

A ‘Hybrid’ because we add a patented upgrade – we include “LOCAL”  physical stores;  restaurants; pharmacies, grocers & retailers with unique fashion and/or time-sensitive commodities as Third Party Sellers.  Not available on Amazon (or anywhere else).

This is an astoundingly lucrative new Third Party Seller profit source enabling Major National Retailers to dramatically increase their in-store sales from LOCAL cross-marketing and our powerful EVERGREEN Free Cash Flow “War Chest” program.  This locally-focused Neighborhood initiative is a strategy that Amazon, without local stores, simply cannot EVER match.  Our patents cause Walmart to try the “back-door” into a unique Hybrid business they know nothing about.

2.       ROOF (Rapid Online Order Fulfillment^©): a HYBRID FedEx/UPS for their local stores AND their SCC Third Party Stores.

A ‘Hybrid’ because we add our 100% Turnkey LOCAL In-Store Shopping + Rapid Delivery … both usually within 30 to 60 Minutes 24 / 7 / 365 using our proprietary and excellent Shared Workforce.  No single retailer, no matter how large, can do this without Third Party Stores co-operating in sharing a “much” larger driver pool to cover their volatile Peaks & Valley periods; it takes an entire neighborhood in scope and years of experience doing it (similar to Amazon’s 10 year lead online and Walmart’s 30 year lead in-store).

This enables Major National Retailers to earn substantial income from their increased in-store sales & profits reclaimed from Amazon & Walmart (and other local competitors) due to Rapid Shopping & Delivery (30 to 60 minutes – 24 / 7 / 365) instead of same-day, next-day, or up to 10 day more expensive in-house fulfillment with FedEx/UPS delivery. 

THEN ADD their new EVERGREEN Free Cash Flow “War Chest” from all ROOF rapid fulfillment orders through their Third Party Seller stores.  Again, nobody else can match this, it’s “The Last Mile Of The Internet^®” literally.

Another Consideration: Delivered prices of their products via ROOF can be the same or less than in-store prices and are more profitable than if delivered by UPS / FedEx since their store staff do not assemble, package or deliver ROOF orders PLUS we pay before we leave the store – ROOF is 100% turnkey.  We also sponsor Free Delivery (unlike FedEx and UPS). 

Hidden Windfall:  They also save their current significant cost of the 20% to 30% returned online orders shipped by USPS, UPS or FedEx.  Our online discount coupons redeemable in-store are FAR less expensive, easier to use and faster to update than regular online daily deal sites like Groupon, which they can add to or change at any time without some else’s approval – a huge ADDITIONAL selling point for their Third Party Stores.

BONUSES:

A.      There are 600± neighboring Third Party Stores around each of their local stores = cross-marketing and use of our shared rapid in-store shopping & delivery workforce which destroys Amazon’s and Walmart’s basic online marketing tool of same-day, next-day to 10 day home delivery.

B.      The above programs (SCC + ROOF) are available on an exclusive industry and area basis – so they can immediately recover their market share from their local competitors as well as from Amazon and Walmart.

As the only major game-changing / industry-changing solution in sight, we enable them to significantly boost their share value with a proven HYBRID online LOCAL marketplace with EVERYTHING: Delivered In A Flash®  24 / 7 / 365 that nobody else can even closely match – including FedEx, UPS, Amazon. Walmart or their local competitors.

Initial ramp-up capital cost payback for their branded SuperCyberCenter with ROOF is 9 to 14 months on our conservative “Plan A” (which we are pleased to send upon request); or 6 to 9 months on our less conservative Plan B (full marketing plan); and immediate (2 to 3 months) on our aggressive Plan C (which we have already done for one of the World’s largest US retailers and can validate from their statistics in detail). 

And remember, as results of their initial benchmark city roll forward, this increases the speed, payback time and Internal Rate Of Return (IRR) of ongoing ramp-up in the next cities.  Based on a very high Internal Rate Of Return, this puts this project to the top of their investment list and allows rapid national & international rollout with very little invested capital beyond the initial benchmark cities.

“To be, or not to be, that is the Question: Whether 'tis Nobler in the mind to suffer the Slings and Arrows of outrageous Fortune, Or to take Arms against a Sea of troubles”  William Shakespeare

We hope you will share this information with major retailers so they can secure their Industry exclusive position to defend their stores with our proven weapons recently adopted by Google, Amazon and Walmart to provide:  The Ultimate Shopping Convenience®

Thanks,

Gail

NEWS ALERT The Retail Battle Of The Decade - With Retail Stores As Collateral Damage

Last week, AdAge reported what retailers all fear the most:  The Retail Battle Of The Decade has begun between Walmart & Amazon.

“While Walmart may be 10 times Amazon's size in overall sales, it has only about a tenth as much in online sales, making Walmart a distant also-ran online.” A Perilous Situation For All Retailers.

Walmart knows Amazon’s Achilles’ heel:   No Local Stores.  So, to prevail against Amazon, Walmart is unleashing their version of The Ultimate Shopping Convenience^® – Rapid Home Delivery.

But Amazon recognized their weakness years ago and started LOCAL Rapid Home Delivery programs in most major cities, albeit unsuccessfully – but they kept trying because they knew a huge Apocalyptic battle with Walmart was inevitable.  Today, Amazon is countering Walmart’s enormous store footprint by offering local SAME-DAY service using their TWO MILLION Third Party Sellers.

Unfortunately, major national retailers’ stores are standing in the middle of this Armageddon, the potentially final catastrophic battlefield between these opposing behemoths.  To win, Amazon and Walmart both need new customers; consequently these major retailers’ stores could become significant collateral damage without a miraculous intervention.  (See their SIX “Target Industries” charts below)

Synopsis Of AdAge Article Nov 14/11: “Walmart Brings Bricks and Mortar Battle to Amazon” (click here for full AdAge article)

“Walmart competes with almost everyone in retail, but is increasingly focused on rival: Amazon.

That has put Earth’s largest retailer and Earth’s largest online retailer on a collision course for what could be the “retail battle of the decade” 

“Sales in electronics and general merchandise have gone from 43% of Amazon global sales only two years ago to 59% last quarter, and an even bigger 61% in North America.

Key to Walmart’s emerging e-commerce strategy is integrating store and online marketing like never before.

Walmart is using its 3,800 stores as a logistical and marketing advantage over Amazon. Last month it rolled out “Home Free” delivery, with free home shipping on orders over $45 from its stores.

Walmart plans "next- day delivery at a very economical price" using its stores as distribution centers and aimed largely at urban markets.”   (Sure beats FedEx, UPS & USPS.)

HARVARD BUSINESS ANALYSIS Oct 10/11: “Retailing Revolution: Category Killers On The Brink” (click here for full Harvard article)

“Best Buy and many similar businesses didn't see the bullet coming.”  (see charts below)

“Initially their sales lost to Internet competitors were quite small in relation to overall business, and confined to a small number of items. And as these retailers introduced their own shopping sites, they became complacent about the impact of the Internet to their overall store model. Much like the story of the frog in the slowly boiling water, they are finding out late in the game that their physical store businesses are fundamentally unsustainable. Given the item assortments they carry, these stores are just too large. Even a robust economic recovery is unlikely to do more than delay the inevitable “restructuring”.  (Borders, Circuit City, Blockbuster, etc)”

1.       “Retailing generally is at a tipping point, with category killers being the first significant casualties. 

2.       Physical stores can compete by emphasizing (1) instant gratification, (2) unique shopping experiences, and (3) customized support.”  (NOTE:  The Now Mall does all 3 of these for you)

Walmart’s Timing Couldn’t Be Better. Other than Amazon, most major retailers have been struggling for years. (See Retail Behemoths’ SIX “Target Industries” charts below)

Major National Retailers can trump Amazon’s and Walmart’s newest strategy with Guerilla warfare tactics outlined below.

Walmart’s and Amazon’s newest battle strategy of Rapid Home Delivery is that of a COPY-CAT, as most retailers know.  It’s their collective Achilles’ heel. 

Major National Retailers have the advantage of thwarting both of them by joining the proven leader that has 30 years of knowledge that they do not have – patents included.  We’re leading the very powerhouse Walmart and Amazon are now BOTH trying to copy.

The NOW Mall.com is the Industry Leader in Rapid Online Order Fulfillment^© (ROOF) technologies & shared workforces using our 100% turnkey SuperCyberCenter^© Network – developed and proven during our 30 years of retail rapid fulfillment experience and with 1.3 MILLION Local Third Party Seller Stores earnestly awaiting Major National Retailer participation.   (See more details after the industry charts below)

Guerrilla Warfare Strategy:  Major National Retailers can trump the behemoths by combining our seasoned mobile forces and technology together with their stores in a coordinated onslaught of superlative customer service.

The Retail Behemoths Collective Achilles’ Heel: They are COPY-CATS.  They don’t know HOW to do true “Rapid” Online Order Fulfillment (30 to 60 minutes) so they are trying to copy the easier parts  (same-day & next-day) of The Now Mall.

The Underlying Strength: We patented the Rapid Online Order Fulfillment© (ROOF) system, technologies & shared workforces which use our 100% turnkey SuperCyberCenter© Network.

Key Tactics:  Major National Retailers can join us now to benefit from our over 30 years retail rapid fulfillment experience and 1.3 MILLION Local Third Party Seller Stores.  Collectively, these will generate substantial ongoing “Evergreen” free cash flow to their bottom line via this unique and effective retail sales, marketing and distribution channel that complements their current multi-channel strategies.  (See more details following the SIX “Target Industries” charts below)

Only we can help these Major National Retailers aggressively and nimbly counteract the looming pincer attack by Amazon and Walmart with our patented SuperCyberCenter Network with ROOF in this totally unusual crisis period to return their store sales, profits & growth rates to 2006/2007 levels and higher. 

And, for a limited time, these retailers can also secure a competitive advantage with an Industry EXCLUSIVE enabling them to not only compete with Amazon and/or Walmart; but also with their regular local competitors.

Defend against The Four Horsemen Of The Retail Apocalypse: Inertia, Fear, Myopia, Apathy© by working with us TODAY to reverse the downward trend of their FIVE YEAR STATS (below), leaving their competitors the only option of fighting these behemoths alone and unprepared.  (Good luck to them since Webvan, McDonald’s, Borders and many others failed trying the same seemingly-simple in-house delivery approach.)

Members of their industry (see below) are in discussion with us for the exclusive rights for their branded SuperCyberCenter with ROOF.   Just Imagine where that leaves the others:  with virtually no defense in the middle of this newest Apocalyptic Battle of the decade between the two Retail Behemoths.  We urge them to place their order for their Industry exclusive with us TODAY while it’s still available.

For further details about our SuperCyberCenter with ROOF, please scroll down below the following Industry charts.

AMAZON’S & WALMART’S SIX “TARGET INDUSTRIES”

1.     “ELECTRONICS” INDUSTRY ARMAGEDDON: Top 3 Players 5-Year Results:

hhgregg +4.04%;   RadioShack -32.32%;  Best Buy -50.79% // AMAZON +402.13   DOW JONES -2.58%  

2.     “OFFICE PRODUCTS” INDUSTRY APOCALYPSE: Top 3 Players 5-Year Results:

Staples -45.03%, OfficeMax -90.48%, Office Depot -94.48% // AMAZON +402.13   DOW JONES -2.58%  

3.     “BOOKS, MUSIC & VIDEOS” INDUSTRY WRECKAGE: Top 3 Players 5-Year Results:

Hastings -76.25%, Books-A-Million -87.23%, Barnes & Noble -57.64%  // AMAZON +402.13   DOW JONES -2.58%  

4.     “RETAIL PHARMACY” INDUSTRY CATACLYSM: Top 3 Players 5-Year Results:

CVS +31.76%, Walgreens -22.98%, Rite Aid -71.78%  // AMAZON +402.13   DOW JONES -2.58%  

5.     “MASS MERCHANT” INDUSTRY DECIMATION: Top 4 Players 5-Year Results:

Target -8.97%  Kohl’s -23.41%, Sears Holdings -59.07%, J.C. Penney -59.39% // AMAZON +402.13   DOW JONES -2.58%  

6.     “GROCERY” INDUSTRY ANNIHILATION: Top 4 Players 5-Year Results:

Kroger +1.09%  Safeway -38.24%, SUPERVALU -76.15%  // AMAZON +402.13   DOW JONES -2.58%  

These Registered Trademarks are a glimpse of the most dynamic & powerful TRUE solution to national retailers’ current competitive nightmare – Walmart & Amazon.

The Ultimate Shopping Convenience®;   Delivered In A Flash®;   When You Just Can’t Get Out Or Have Better Things To Do®;   The Last Mile Of The Internet® 

Overview of this Decade’s TWO Biggest Retail Innovations:

1.       SuperCyberCenter^© (SCC):  a HYBRID online “Marketplace” with Third Party Sellers similar to Amazon, eBay and Walmart but much more powerful:

A ‘Hybrid’ because we add a patented upgrade – we include “LOCAL”  physical stores;  restaurants; pharmacies, grocers & retailers with unique fashion and/or time-sensitive commodities as Third Party Sellers.  Not available on Amazon (or anywhere else).

This is an astoundingly lucrative new Third Party Seller profit source enabling Major National Retailers to dramatically increase their in-store sales from LOCAL cross-marketing and our powerful EVERGREEN Free Cash Flow “War Chest” program.  This locally-focused Neighborhood initiative is a strategy that Amazon, without local stores, simply cannot EVER match.  Our patents cause Walmart to try the “back-door” into a unique Hybrid business they know nothing about.

2.       ROOF (Rapid Online Order Fulfillment^©): a HYBRID FedEx/UPS for their local stores AND their SCC Third Party Stores.

A ‘Hybrid’ because we add our 100% Turnkey LOCAL In-Store Shopping + Rapid Delivery … both usually within 30 to 60 Minutes 24 / 7 / 365 using our proprietary and excellent Shared Workforce.  No single retailer, no matter how large, can do this without Third Party Stores co-operating in sharing a “much” larger driver pool to cover their volatile Peaks & Valley periods; it takes an entire neighborhood in scope and years of experience doing it (similar to Amazon’s 10 year lead online and Walmart’s 30 year lead in-store).

This enables Major National Retailers to earn substantial income from their increased in-store sales & profits reclaimed from Amazon & Walmart (and other local competitors) due to Rapid Shopping & Delivery (30 to 60 minutes – 24 / 7 / 365) instead of same-day, next-day, or up to 10 day more expensive in-house fulfillment with FedEx/UPS delivery. 

THEN ADD their new EVERGREEN Free Cash Flow “War Chest” from all ROOF rapid fulfillment orders through their Third Party Seller stores.  Again, nobody else can match this, it’s “The Last Mile Of The Internet^®” literally.

Another Consideration: Delivered prices of their products via ROOF can be the same or less than in-store prices and are more profitable than if delivered by UPS / FedEx since their store staff do not assemble, package or deliver ROOF orders PLUS we pay before we leave the store – ROOF is 100% turnkey.  We also sponsor Free Delivery (unlike FedEx and UPS). 

Hidden Windfall:  They also save their current significant cost of the 20% to 30% returned online orders shipped by USPS, UPS or FedEx.  Our online discount coupons redeemable in-store are FAR less expensive, easier to use and faster to update than regular online daily deal sites like Groupon, which they can add to or change at any time without some else’s approval – a huge ADDITIONAL selling point for their Third Party Stores.

BONUSES:

A.      There are 600± neighboring Third Party Stores around each of their local stores = cross-marketing and use of our shared rapid in-store shopping & delivery workforce which destroys Amazon’s and Walmart’s basic online marketing tool of same-day, next-day to 10 day home delivery.

B.      The above programs (SCC + ROOF) are available on an exclusive industry and area basis – so they can immediately recover their market share from their local competitors as well as from Amazon and Walmart.

As the only major game-changing / industry-changing solution in sight, we enable them to significantly boost their share value with a proven HYBRID online LOCAL marketplace with EVERYTHING: Delivered In A Flash®  24 / 7 / 365 that nobody else can even closely match – including FedEx, UPS, Amazon. Walmart or their local competitors.

Initial ramp-up capital cost payback for their branded SuperCyberCenter with ROOF is 9 to 14 months on our conservative “Plan A” (which we are pleased to send upon request); or 6 to 9 months on our less conservative Plan B (full marketing plan); and immediate (2 to 3 months) on our aggressive Plan C (which we have already done for one of the World’s largest US retailers and can validate from their statistics in detail).  And remember, as results of their initial benchmark city roll forward, this increases the speed, payback time and Internal Rate Of Return (IRR) of ongoing ramp-up in the next cities.  Based on a very high Internal Rate Of Return, this puts this project to the top of their investment list and allows rapid national & international rollout with very little invested capital beyond the initial benchmark cities.

“To be, or not to be, that is the Question: Whether 'tis Nobler in the mind to suffer the Slings and Arrows of outrageous Fortune, Or to take Arms against a Sea of troubles”  William Shakespeare

We hope more national retailers will contact us to help defend their stores with our proven weapons recently adopted by Amazon and Walmart to provide:  The Ultimate Shopping Convenience®

Thank you,

Gail

Gail Nichols - Vice Chair

Have Walmart, Amazon & eBay Made You & Your Industry Irrelevant ? Here's A Glimpse Of The Future.

It’s no secret, everybody knows it, including your shareholders, analysts, suppliers and major customers.

Collectively, Walmart, Amazon and now eBay’s $2.4 Billion GSI Commerce have already devastated the top 5 retail industries:  Electronics;  Office Products;  Books;  Pharmacy & Grocery with more on the way.

Look at the top three players in each of these industries.  At least one (if not all three) are “On-The-Ropes” with sales dropping steadily, profits in decline, and working capital slipping; causing share values to tank (see Chart One below).

That is the simple reality that nobody wants to talk about, let alone do anything serious about.

BUT THERE IS A REAL SOLUTION FOR THOSE WHO APPRECIATE POWERFUL CUSTOMER-CENTRIC SOLUTIONS.

Our Registered Trademarks listed below give you a glimpse of the most dynamic & powerful “real” solution to your current nightmare(s) – Walmart, Amazon & eBay’s GSI Commerce.

The Ultimate Shopping Convenience®;   Delivered In A Flash®;   When You Just Can’t Get Out Or Have Better Things To Do®;   The Last Mile Of The Internet®; 

To be more specific:

Overview of this Decade’s TWO Biggest Retail Innovations:

1.       SuperCyberCenter^© (SCC):  a HYBRID online “Marketplace” with Third Party Sellers similar to Amazon, eBay and Walmart.

A ‘Hybrid’ because we add a patented upgrade – we include “LOCAL”  physical stores; restaurants; pharmacies, grocers & retailers with unique fashion and/or time-sensitive commodities as Third Party Sellers.  Not available on Amazon (or anywhere else).  Take The Leadership Position In Your Industry.

This is an astoundingly lucrative new Third Party Seller profit source enabling you to dramatically increase your in-store sales from LOCAL cross-marketing and our EVERGREEN Free Cash Flow “War Chest” program.  This locally-focused Neighborhood initiative is a strategy that Amazon, without local stores, simply cannot EVER match.

2.       ROOF (Rapid Online Order Fulfillment^©): a HYBRID FedEx/UPS for your local stores AND your SCC Third Party Stores.

A ‘Hybrid’ because we add our 100% Turnkey LOCAL In-Store Shopping + Rapid Delivery … both usually within 30 to 60 Minutes 24 / 7 / 365 using our proprietary and excellent Shared Workforce.  No single store, no matter how large, can do this without Third Party Stores co-operating in sharing a “much” larger driver pool to cover your volatile Peaks & Valley periods; it takes an entire neighborhood in scope and years of experience doing it (similar to Amazon’s 10 year lead).

This enables you to earn substantial income from your increased in-store sales & profits reclaimed from Amazon (and other local competitors) due to Rapid Delivery (30 to 60 minutes – 24 / 7 / 365) instead of same-day, next-day, or up to 10 day more expensive FedEx/UPS delivery.  THEN ADD new ‘EVERGREEN’ Free Cash Flow from all ROOF rapid fulfillment orders through your Third Party Seller stores.  Again, nobody else can match this, it’s “The Last Mile Of The Internet^®” literally.

Delivered prices of your products via ROOF can be the same or less than in-store and are more profitable than if delivered by UPS / FedEx since store staff do not assemble or package ROOF orders PLUS we pay before we leave the store – ROOF is 100% turnkey.  We also sponsor Free Delivery (unlike FedEx and UPS). 

Hidden Windfall:  You also save your current significant cost of the 20% to 30% returned online orders shipped by USPS, UPS or FedEx.  Our discount coupons redeemable in-store are FAR less expensive, easier to use and faster to update than regular online daily deal sites like Groupon, and can be added or changed at any time without some else’s approval – a huge ADDITIONAL selling point for your Third Party Stores.

Bonuses:

A.      There are 600± neighboring Third Party Stores around each of your stores = cross-marketing and use of our shared rapid in-store shopping & delivery workforce which destroys Amazon’s basic marketing tool of next-day to 10 day delivery.

B.      The above programs (SCC + ROOF) are available on an exclusive industry and area basis – so you can immediately recover your market share from your local competitors as well as from Amazon and Walmart.

As the only major game-changing / industry-changing solution in sight, we enable you to restore your market value with a proven HYBRID online LOCAL marketplace with EVERYTHING: Delivered In A Flash®  24 / 7 / 365 that nobody else can even closely match – including FedEx, UPS, Amazon. Walmart or your local competitors.

Initial ramp-up capital cost payback is 9 to 14 months on our conservative “Plan A”; or 6 to 9 months on our less conservative Plan B (full marketing plan); and immediate (2 to 3 months) on our aggressive Plan C (which we have already done for one of the World’s largest US retailers and can validate from their statistics in detail). 

And remember, as results of your initial benchmark city roll forward, this increases the speed and payback time, Internal Rate Of Return (IRR) of ongoing ramp-up in the next cities.  Based on a very high Internal Rate Of Return, this puts this project to the top of your investment list and allows rapid national & international rollout with very little invested capital beyond the initial benchmark cities.

A Graphic Look At The Problem: The THREE Top Players in the Office Supply Industry and their Competition compared with The Dow Jones

A Graphic Look At The Solution:



A Graphic Look At Our Track Record of Achievements:

We're looking forward to being of assistance to you and your industry.

Thank you,

Gail 

Gail Nichols

Vice Chair

www.TheNowMall.com

The Four Horsemen Driving The AMAZON Retail Apocalypse

The Four Horsemen Driving The AMAZON Retail Apocalypse Are: Inertia, Fear, Myopia, Apathy



Amazon’s “Killing Fields” are now relentlessly consuming the entire Specialty Products Industry with significant help from “The Four Horsemen of the Retail Apocalypse” (Inertia, Fear, Myopia & Apathy).

Amazon’s recent QUARTERLY results show their $40.3 billion online sales rose $3.3 billion (31% y/y);  more than the TOTAL sales of most specialty retailers whose in-store y/y sales were -2% to +3%.

Borders (1971-2011), Blockbuster (1985-2011), and Circuit City (1949-2009) (collectively “BB&C”) were the largest “Big Boxes” recently taken down by Amazon, with more on the way.

The Problem Is:  the bigger Amazon gets, the more NEW sales it needs to continue its 30% annual growth over the next 10 years.  And to do this, they are significantly investing in new technology and infrastructure all the time to meet these higher and higher internal growth needs.

What Can You Do About It ?     It’s really quite simple:

E-Commerce is relatively new. Amazon had a 15 year head start.  Copying Amazon now is risky with dubious to mediocre results at best.  You need a significant “Game-Changer” not a ho-hum copy-cat.

Beware The Four Horsemen (Inertia, Fear, Myopia & Apathy) who force the gates open from within allowing Amazon inside unchallenged to destroy you and your Industry (confirmed in chart one below).

Here are a Few of The Horsemen’s Misguided Opinions that Push Open the Gate;  Allowing Amazon Unobstructed Entry to Your Customers. (You simply need to close the gate).

1.       “When the economy recovers, so will we” – Your company’s decline began 1.5 years BEFORE the recession which ended one year ago (see Dow Jones below & the “Real Reason” – Amazon).

2.        “You are blowing this whole Amazon thing way out of proportion” – Look Ahead – Within 10 years Amazon will be the #2 retailer in America next to Walmart from their current #17 position unless they are stopped now.

3.         “We don’t believe your Pro Formas can be achieved” – Prospective client only see our Plan ‘A’ – We achieved Plan ‘C’ (a MUCH larger plan) with one of America’s largest retailers, and we can prove it.

4.       “We want to be on the leading edge, not the bleeding edge” – What about the fact that Amazon already has you on the bleeding edge (see below).

5.        “The bar has been set for next-day delivery” – What about Amazon’s “Same-Day” delivery, significantly up from their previous “Next-Day” and 3 to 10 days.

6.       “Nobody needs things in 30 to 60 minutes” – Amazing.  Our research proves consumers prefer service in 30-60 minutes (83%) Vs. Same-Day (33%).  What else do you think can beat Amazon’s “Same-Day” service ? AND why are they offering it ?

7.       “We’ve been in this business for years and don’t need anything new” – What about your customers who are now at Amazon – they wanted something new. (see below)

8.       “What if it doesn’t work for us” – What about the decline of your sales, profits and share value over the last five years ?  Try it in ONE benchmark city.

9.       “This is so new, I could lose my job if I OK it” – What about your job (and résumé) if your company follows BB&C ?  Trying it in one benchmark city gives you huge rewards with minor risk.

10.   “We had other problems like this before but our senior executives always came through” – What about your responsibility to suggest/recommend/implement “turn-around” change ?

11.   “We’re introducing new features into our website, like a complementary marketplace to offset Amazon” – What about Amazon’s 15 year head start ? Copying Amazon will not stop them from depleting your in-store sales, quite the opposite.

12.    “We’re installing our own Rapid Delivery system” – When you consider added staffing to cover your considerable PEAK & VALLEY order periods, it’s cheaper and more efficient to hire local couriers.  (Webvan; Borders & McDonald’s amongst many, tried DIY and failed.)

The Grand Finale:  “What makes you think you are the only solution to our problems” – Please see ‘Our Credentials’ below.  Offsetting the drain on your sales by your biggest marketplace problems (Amazon, eBay & Walmart) with new growth sales, free cash flow and higher profits by implementing a proven system they can’t duplicate will have a tendency to mitigate your other lesser internal problems.

When your Innovative Industry Executive Champion objectively looks line-by-line at: (1) our detailed SuperCyberCenter ‘Before & After’ P&L statements; (2) Earnings Analysis;  (3) 18-month ramp-up per store;  and (4) 3 to 12 months capital payback period; they will quickly confirm our claim – and want to at least try it in one benchmark city.

Assuming you are open to something new, we are the only realistic “game-changing” solution to The Amazon Retail Apocalypse (shown graphically below).

As far as The Four Horsemen go, behind them are good people, but they need your Executive help to get on track with the current problem below.

These Other Four Horsemen (Action, Courage, Vision, Boldness) Can Easily Beat AMAZON – as long as they know:

1.       There is an INDUSTRY-WIDE problem – that is relatively new, but growing quickly.

2.       Their job is not at risk for “trying” a new significant “game-changing” solution.

3.       AND they will be rewarded for their extra efforts.  Win-Win – not Lose-Lose.

Thanks,

Gail

Gail Nichols

Vice Chair

www.TheNowMall.com