Tuesday, April 19, 2011

Internet Titans Are Changing E-Commerce Rules

Wal-Mart, in order to become the world’s largest ONLINE retailer has started The Internet “Battle Of The Titans” against Amazon, eBay, Target and others. (See Article)

To do this quickly, Wal-Mart is changing the rules of the e-commerce industry by stepping up speed of delivery from 3 to 10 business days to “Same-Day and Next-Day” that none of Amazon, eBay nor Target (nor anyone else) can realistically match in order to gain overall market share. 

This leaves Bricks-N-Clicks retailers in a fight they can’t win if they continue to use their current, more expensive, e-commerce 3 to 10 Business-Day delivery, thus creating a new wave of “The Living Dead” similar to Borders, Circuit City, Blockbuster, Linens-n-Things  and Office Depot.

Wal-Mart plans to have their onlinePick Up Today” program in all their Supercenters nationwide within 90 days. (See Article)  Next, they “are considering” entering the “ONLINE Next-Day Delivery” arena with their “Project Titanas they are already doing in the U.K., Mexico and Japan, (See Article) thus setting new industry standards everyone else must follow (if they can) or die. 

Competing with “Project Titan’s” massive number of local Wal-Mart stores, huge local inventories and purchasing power will require Bricks-N-Clicks retailers to immediately adopt a new Space Age strategy.

Unfortunately, their current e-commerce distribution systems cannot help Bricks-N-Clicks retailers in the “Same-Day and Next-Day” Battle of the Titans for control of the now powerful retail e-commerce industry, leaving them as the net loser, as these Titans have done many times before. 

Smaller players need to beware.  This is a new industry, with new rules of pricing and customer convenience, way outside the scope and experience of in-house experts or normal retail consultants. 

Single-line Bricks-N-Clicks retailers competing against these multi-line Supercenters and “Marketplace” Titans will no longer attract the traffic needed for significant future growth when consumer demands for further improved selection and convenience are considered.

Inevitably, the ranks of “The Living Dead” will increase for those who cannot adapt quickly.

BUT…There Is A Solution These Titans Cannot Match

ROOF (Rapid Online Order Fulfillment):  In-Store shopping and delivery usually in less than 1-Hour, 24 / 7 / 365 AT DELIVERED PRICES LESS THAN IN-STORE PRICES.  And, it’s 100% turnkey.  ROOF provides a much higher level of service than FedEx, UPS and USPS and is easier to use and at less cost WITH A FULL ARRAY OF TOP LOCAL RETAIL STORES, RESTAURANTS, PHARMACIES & GROCERS, thus outmaneuvering any Supercenter or Marketplace.

ROOF implementation is less costly, easier and more profitable than regular e-commerce methods.  PLUS, ROOF drives more retail sales through your local stores’ cash registers while increasing customer loyalty with Space Age Delivered In A Flash® service.

Simply stated: As in-store sales across the board continue to falter and online sales sky-rocket, doing the “Same-Old-Thing” against “Project Titan” will lead to further decreasing online sales, more store closings and significant job losses.

There can be no question what the consumer wants and where “Project Titan” is trying to go. (See chart below)

None of these Titans have ROOF’s powerful and patented system and marketing tools.  Be there first to capture the consumers’ hearts and minds  – install your ROOF system now to prevent the Internet Titans from luring away your In-Store and Online customers with “Same-Day and Next-Day” service as they intend to do within the next few months

The only risk you have is in doing nothing.

Our brief online slide presentation can be viewed here.   (NOTE:  Our ROOF website is ‘live’ in zip 33180 for demonstration purposes and can be reconfigured to meet your requirements.)

Please let me know a convenient time to discuss your participation.

P.S.  For even greater increased revenue and sales, ask about joining our SuperCyberCenters©.

Thank you,
Gail W. Nichols  - Vice Chair

No comments:

Post a Comment