Mall retail tenants are now very effectively promoting their e-commerce websites inside the malls and then shipping numerous orders from central distribution warehouses outside the malls ….these are orders that were created by people who first browsed inside malls (using the stores as mere showrooms) and then left for home or office and ordered online elsewhere – this “Barn Burner” situation is further harm to malls and every local store and employee therein. This scenario is the “Online Sales Draining Malls” we refer to in our recent blog post with the chart showing how online orders have reached the 'flash point' where they are overtaking in-store purchasing at a rapidly accelerated rate.
Good News! Our turnkey solution has proven to increase participating store sales by 15% and profits by 58% with incremental (thus higher profit) orders we fulfill in-store and deliver to the customer within 30 to 45 minutes (instead of 3 to 10 days from off-premise warehouses). This benefits consumers, stores and shopping center owners by recapturing lost revenues and improving customer service. As well, it virtually eliminates the usual 30% return rate of regular online orders (i.e. not home, changed mind, etc.) which directly improves the retailer’s profits at the head office level.